Dec 13, 2021 | Articles

As 2021 comes to an end, now is the perfect time to start thinking about your New Year’s resolutions. You’re undoubtedly considering various strategies to take your company to the next level in 2022.

One resolution that will virtually guarantee a boost in your business? Improving your business signage.

It’s often overlooked, but effective corporate signage is one of the best marketing and advertising investments you can make. Here are four smart reasons as to why improving your business signage should be a New Year’s resolution for the year ahead.

1. It will benefit your bottom line.

In order to continue to attract current customers and intrigue those who haven’t yet visited your place of business, you need an eye-catching, head-turning sign. Research has proven that when business signage is well-designed, it can significantly boost annual sales. In particular, illuminated signage has been shown to garner attention and encourage passersby to stop in and check out what you have to offer. So if you’re short on walk-in traffic, consider upgrading your outdoor signage with enchanting illumination, such as a vivid digital lighted sign or the captivating glow that’s cast by lighted channel letters.

2. You’ll gain a serious competitive advantage.

Your signage makes a statement about your business. If it’s outdated, dilapidated, or in disrepair, it isn’t saying much about your brand. And what about that sea of competition? To get a leg up, you need a physical representation of how innovative and contemporary your company is. Standing out is a challenge for any business and signage has the power to be a differentiator. A creative and unique storefront sign signifies a shrewd, forward-thinking operation that has its finger on the pulse of the consumer.

3. Appeal to impulse-driven consumers.

Particularly in the retail and dining sectors, a well-designed store sign often encourages people to stop, take a look, and make a purchase. Recent research conducted by the Economic Center of the University of Cincinnati revealed that eight in ten customers entered a store or business they hadn’t visited before based simply on its signage.

4. Tell the world who you are.

One of the best things about signage is the endless amount of customization and versatility it offers. Large or small, interior or exterior, illuminated or unlit, signage has the ability to communicate what a brand is all about and what a business stands for. If your vibe is folksy, choose a homespun style with plenty of wholesome imagery. Do you cater to a high-end, wealthy consumer? Your signage might be elegant, polished, and formal. If your vibe is retro, you might opt for vintage designs, old-school fonts, and popular textures from yesteryear. When it comes to reimagining and improving your business signage, the choices are endless.

For stunning, visually-appealing custom signs that will get your business noticed, rely on the experts at Adler Display. For more than 80 years, we’ve been crafting amazing signage and display solutions that work. Ready to get started? Please contact our knowledgeable team today!


About Adler Display: Headquartered in Baltimore, Maryland, Adler Display brings more than 80 years of experience to its clients in need of recognition displays, lobby and corporate interiors, custom exhibits, historical timelines, trade show displays, and signage and graphics. For more information about Adler Display, please visit the website at https://www.adlerdisplay.com/ or call 855-552-3537.