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Trends in Healthcare Design: Enhancing the Patient Experience with Supergraphics
In the 1970s, supergraphics were often a central element in interior design.
These bold, gloriously large illustrations were emblazoned on walls in homes and businesses alike, adding vibrant color and daring design to otherwise lackluster spaces. They died down when more traditional design themes took hold in the 80s and 90s, and continued to be shunned during the minimalist preferences of the early 2000s. Today, supergraphics are enjoying a renewed vigor—and in settings you might not have imagined.
Medical facilities are saying good riddance to textbook design and décor.
Historically, the hallmark of doctors’ offices and healthcare facilities has been stark, unimaginative functionality. From exam rooms to reception areas and corridors, a monochrome paint job and some nondescript pictures typically completed the look. Fast forward to today. Who says medical facilities demand a sterile appearance? With reimbursement now frequently tied to patient satisfaction scores, many hospitals and healthcare facilities are using supergraphic approaches to create interesting and comforting surroundings for patients, visitors, and staff. Colorful and inspiring, these dynamic environments provide an enhanced patient experience, along with a number of other advantages.
The benefits of art in hospitals and other healthcare facilities are well-documented.
A number of studies have revealed that just three minutes of observing a nature scene can significantly decrease patient stress, reduce fear, and increase pleasant feelings. In a 2017 study from the University of London, it was found that when people viewed a beautiful painting, the positive physical and emotional effects were similar to those experienced when looking at a loved one. When patients are able to feel comfort rather than stress, it can have a profound positive effect on their healing ability and recovery times. This increases patient satisfaction and allows healthcare organizations to save money in the long-run. And, as health systems consider ways to strengthen their brand identity across multiple locations, interior standards that include supergraphics can help to reinforce branding and create a consistent, recognizable identity.
Just as not all art is created equal, not all supergraphics are well-suited for your patients’ needs.
It’s important to choose art that has the potential to help your patients and improves the overall aesthetics of the space.
Here are some helpful tips for choosing large-scale artwork for your hospital, clinic or medical center:
- Consider nature-based art. Studies have shown that art that depicts realistic nature scenes are often patients’ top choice for artwork in hospitals. Specifically, artwork that involves lush, green spaces or outdoor scenes that bring a sense of comfort are preferred. By immersing patient in pleasant surroundings with flourishing scenery, it subconsciously encourages them to thrive themselves. Artwork that depicts harsh weather conditions is not recommended in healthcare situations because it tends to evoke stress and depressing thoughts. Nature photographs or paintings of serene landscapes are excellent choices for supergraphics in the healthcare environment.
- Avoid going abstract. Abstract art is often used very effectively in a variety of corporate settings, but because it isn’t universally pleasing, it can actually lead to increased patient apprehension. By nature, the subject matter of this type of artwork is ambiguous and intentionally open to interpretation. In the healthcare setting, it’s best to stick to something that’s generally calming and soothing to everyone.
- Don’t underestimate the power of color. The impact a color can have on our state of mind is astounding, so it should be a key factor when selecting graphics to adorn medical facilities. Cool colors like sky blue and forest green tend to promote a sense of relaxation, which can be very beneficial for many patients. For balance, you may want to include some warmer tones like peach, or neutrals such as wheat or sand. Extremely vibrant reds, yellows and oranges increase anxiety for many people, so it’s best to opt for muted versions of these colors if you want to include them.
Adding eye-catching custom wall murals to hospitals and medical facilities has become a popular trend.
If your healthcare facility feels dull and listless, some well-placed supergraphics can make a dramatic difference in its vibe. At Adler Display, we’re been enhancing healthcare settings for more than 80 years. Our experienced graphic design team can work with you to create stunning custom oversized graphics that are sure to leave your patients, visitors and staff feeling impressed and uplifted. Please contact us today to get started.
About Adler Display: Headquartered in Baltimore, Maryland, Adler Display brings more than 80 years of experience to its clients in need of recognition displays, lobby and corporate interiors, custom exhibits, historical timelines, trade show displays, and signage and graphics. For more information about Adler Display, please visit the website at https://www.adlerdisplay.com/ or call 855-552-3537.