Apr 27, 2022 | Articles

Tradeshows require serious investments in time and money. That’s why simply having a presence isn’t enough. Rather, you need to create a memorable experience that draws visitors in and keeps their attention. Interesting, a tradeshow exhibit design can help you tell your story effectively and persuasively.

Ensure that your exhibit delivers a powerful positive impression by avoiding these six common tradeshow exhibit design mistakes.

Mistake #1: Neglecting your brand

So many trade show gimmicks are a waste of money because they’re forgotten as soon as people leave the booth. The key is to create a positive and memorable engagement with your brand. A simple trivia game with questions based on your industry is one great way to engage visitors while incorporating your identity. It also allows you to easily transition into chatting about your company’s products or services. Keep in mind that branding your trade show display effectively goes beyond your logo and colors. Whatever your brand is about, echo that message throughout your exhibit.

Mistake #2: Going too small or understated

The tradeshow floor is often a crowded sea of competition. It can be easy to get lost in the crowd, so strive to be a beacon. Going big makes your booth visible well before attendees reach your aisle. Overhead displays are one way to attract attention and spark curiosity. An oversized 3-D logo suspended from the ceiling, for example, is sure to get noticed. These display elements require special logistical considerations, so make sure the trade show organizers can accommodate them.

Mistake #3: Not involving the audience

Passive activities like watching a video screen are not nearly as appealing to people as interactive elements are. Most conference attendees enjoy participating in trade show games where they have an opportunity to win great prizes. Incorporate touch screen technology, host giveaways, or feature immersive product demos with guest participation to encourage interaction.

Mistake #4: Blurry visuals and confusing imagery

As the first thing attendees will likely notice about your exhibit, your visual communications need to be flawless. A legible message, appealing colors, and appropriate use of white space are among the most important considerations when it comes to display graphics. Even a seemingly simple mistake can significantly impact your overall show results, so plan your visual elements carefully and consider seeking guidance from industry experts.

Mistake #5: Failing to create a welcoming atmosphere

Many exhibits feature a table or counter at the entrance to the space. That’s a big mistake. Physical barriers like these create a sense of unwelcome and detract from the brand experience. Instead, make an effort to design an engaging space that clearly tells visitors what you do. For instance, you could place comfortable chairs next to a low table with a branded cover so guests can enjoy a relaxing break while taking in your message. Another functional option is an interactive kiosk that disseminates helpful information without the need for a traditional traffic-blocking table.

Mistake #6: Going too dark or too bright

Successful exhibits are all about being visible and appealing. The right lighting allows you to emphasize specific aspects of your exhibit, allowing you to influence where visitors focus their attention. Integrated LEDs, uplights, and spotlights are just a few of the many options available to customize the illumination in your trade show booth. Give careful thought to the amount of lighting in your display, as well. Too many lights can be blinding and create a cramped appearance, while insufficient illumination can make your booth appear dreary and lackluster.

If you’re planning to exhibit at an upcoming event, inspect your existing tradeshow exhibit design well in advance. Is it up to the task or is it likely to cost you valuable leads? Now is the time to take steps to ensure that your next show is a successful one.

When your exhibit needs to be rejuvenated, the seasoned experts at Adler Display are here to help. Count on our friendly professionals to create unique and compelling tradeshow displays that get the job done. Contact us today to get started!

About Adler Display: Headquartered in Baltimore, Maryland, Adler Display brings more than 80 years of experience to its clients in need of recognition displays, lobby and corporate interiors, custom exhibits, historical timelines, trade show displays, and signage and graphics. For more information about Adler Display, please visit the website at https://www.adlerdisplay.com/ or call 855-552-3537.