Nov 24, 2021 | Articles

Signage is an essential part of any company’s marketing efforts.

It serves as an important visual representation and plays a critical role in promoting brand recognition and awareness.

While there are many types of business signs out there, one of the most effective is custom lit signs.

Night or day and regardless of the weather, these vibrant custom lit signs stand out. It’s hard not to notice a glowing custom neon sign, making it an effective way to leave a lasting positive impression on everyone who sees it.

Here are a few of the many benefits your company stands to gain by investing in custom lit signage.

1. 24 X 7 visibility

Lighted business signs are conspicuous and ever-present. Even when your place of business is closed, your LED neon sign is still hard at work, attracting new and existing customers and supporting your brand recognition efforts.

2. Longevity

This type of business sign is designed to withstand years of use. It’s highly resistant to harsh weather conditions and other external elements. If you choose environmentally-friendly LED lights for your signage, you’ll extend the life even further because LED bulbs can last for an astonishing 50,000 hours.

3. Cost-effective advertising

The ROI of lighted signs is far greater than their initial investment. Aside from its beauty and durability, custom lit signs are a low-cost marketing vehicle. When you compare the costs to other forms of advertising, it’s far less expensive and more beneficial than other more pricey strategies such as TV, radio, and print.

4. Endless messaging options

Digital lighted signs are supremely versatile because they are also programmable. The signs can be set on timers to display custom words or images to reflect changing promotions, catchy brand mottos, or other messages. They are a great way to test various marketing messages and designs to determine what’s most effective.

5. Support your brand

It’s not enough to just be open for business and offering your products and services. A company name and website aren’t enough either. In today’s crowded business landscape, your brand is your calling card and your differentiator. Flat, dull signage won’t do the job but captivating custom lit signage lets you put your logo, colors, and content on display for the world to see.

6. Friendly to the environment 

LED lights contain no toxic gases like argon or mercury and they are 100 percent recyclable. In addition, many customers prefer brands that are eco-conscious and often choose to buy from them over others that aren’t as concerned about the environment.

7. An endless assortment of custom styles

There are so many different types of lighted signs available, each with its own unique benefits. Choose from digital LED signs, lightbox signs, illuminated pylon signs, or lighted channel letters, among others. This allows you to choose just the right style for your industry, budget, and personal preferences.

Adler Display is renowned for producing eye-catching business signs that are as beautiful as they are effective. For more than 80 years, we’ve been helping companies gain exposure for their brands, attract new customers, and grow their businesses. To learn more about our custom lit sign solutions, please contact our experts today.

About Adler Display: Headquartered in Baltimore, Maryland, Adler Display brings more than 80 years of experience to its clients in need of recognition displays, lobby and corporate interiors, custom exhibits, historical timelines, trade show displays, and signage and graphics. For more information about Adler Display, please visit the website at or call 855-552-3537.