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Avoiding Mistakes as a Newcomer to Exhibiting at Trade Shows

Avoiding Mistakes As A First-Time Exhibitor


A great trade show booth can draw in potential leads, help you stand out from the crowd, and pitch your solutions to a concentrated group of prospects face to face. When things go wrong, you can be out dollars, clients, and future sales, wasting your time and investment. When it goes right, it can make the hours you spend planning and hosting completely worth it.

Adler Display can help you avoid these common rookie mistakes. We’ve seen them at too many trade shows to let our clients get trapped.

  • Failing to Plan

We’ve written a lot about setting goals and expectations for your show. It’s really the most important step because your goals should inform everything you do, from the size of ...

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From the Heart Ministries Logo

Project of the Month: From the Heart Ministries


Adler Display worked with From the Heart Church Ministries to create a history wall honoring its founding father, Episcopal Pastor John A. Cherry.

The display tells the story of Cherry’s life, beginning with his birth in January of 1940, and is separated chronologically by decade. The wall display includes ...

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Choosing the best swag for your next trade show is an important part of planning, and attracting people to your booth.

Great Swag Ideas for Your Next Event


When event swag is good, it can bring crowds to your booth and delight attendees. When it’s bad, it can take your precious marketing dollars and put them right into the trash. Spending a bit more per promo piece can really make an impact. All too often, show attendees ...

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Starting a conversation at an event or trade show.

5 Tips for Starting a Conversation at an Event


Starting conversations with strangers in professional settings can be nerve wracking. To overcome these feelings, it’s helpful to keep some pointers in mind when exhibiting at and attending a trade show. Therefore, you are less likely to be left feeling awkward and uncertain about what to say. Here are ...

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Project of the Month

From the Heart Ministries Logo

Project of the Month: From the Heart Ministries


Adler Display worked with From the Heart Church Ministries to create a history wall honoring its founding father, Episcopal Pastor ...

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Amerigroup Real Solutions Logo

Project of the Month: Amerigroup


Marketing agency Rooftop Communications and new client Amerigroup, approached Adler Display to help build a traveling exhibit.

Amerigroup, a Medicaid ...

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Project of the Month: GBMC


GBMC, a longtime client of Adler Display, recently dedicated the hospital’s Physician’s Pavilion North, located on GBMC’s ...

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CRS Logo

Project of the Month: Catholic Relief Services


For Catholic Relief Services' 75th Anniversary, Adler Display designed and produced a historical timeline for the organization’s worldwide headquarters ...

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Project of the Month: RK&K


When RK&K planned to consolidate their three existing offices, they contacted Adler Display to design and produce unique environmental ...

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AdvaMed Lobby Display

Project of the Month: AdvaMed


As part of a larger office remodeling project, AdvaMed, the Advanced Medical Technology Association located in Washington, D.C., contacted ...

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Project of the Month: Bozzuto


Bozzuto Homes recently opened a sales center in Locust Point to showcase 47 new contemporary townhouses along Baltimore’s historic ...

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Maryland Milestones

Project of the Month: Maryland Milestones


Anacostia Heritage Trail Area, located in Hyattsville, Maryland, opened its new visitor center earlier this summer in the Pyramid Arts ...

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Green Spring Station Logo

Project of the Month: Green Spring Station


Adler Display worked with Clapper Communications and Foxleigh Management on a recent project in Lutherville, Maryland. The three groups partnered ...

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Howard County Conservancy Logo

Project of the Month: Howard County Conservancy


Howard County Conservancy was interested in remodeling its nature center to highlight the natural landscape in the surrounding region.

The ...

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Washington Capitals

Project of the Month: Washington Capitals


Earlier this year Adler Display embarked on a new project for long-standing client, the Washington Capitals, along with the Washington ...

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JHU Technology Ventures logo

Project of the Month: Johns Hopkins Technology Ventures


Johns Hopkins Technology Ventures was seeking to brand its new FastForward accelerator with environmental graphics.

The bright, open space, located ...

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Lenny Robinson

Project of the Month: LifeBridge Health and Sinai Hospital


We were honored to help LifeBridge Health and Sinai Hospital create a memorial recognition display to remember the life of ...

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Project of the Month: University of Maryland School of Pharmacy


University of Maryland School of Pharmacy was looking to update its recognition displays and relocate them to a more prominent ...

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Mitsubishi Logo

Project of the Month: Mitsubishi


Adler Display partnered with Mitsubishi Heavy Industries, a multinational engineering, electrical equipment, and electronics company, to create a 50 x ...

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Rosedale Federal Bank Sign

Project of the Month: Rosedale Federal


Rosedale Federal was in the market for a dimensional logo to add to the bank's conference room. One challenge ...

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Catonsville Elementary School Historical Timeline

Project of the Month: Catonsville Elementary School


Adler Display was contacted by Rubeling & Associates, a division of JMT, to create a historical timeline for Catonsville Elementary School ...

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Towson Signage

Project of the Month: Towson University


Towson University approached Adler Display to help add school spirit to its athletic center with new displays. The University requested ...

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Glen Elg

Project of the Month: Glenelg Country School


Glenelg Country School contacted Adler Display to create a recognition display in the school's main lobby to recognize alumni ...

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Project of the Month: Credible Behavioral Health Software


Credible came to Adler Display seeking a turnkey solution for their tradeshow exhibiting needs.

The behavioral health software company attends ...

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