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A great trade show booth can draw in potential leads, help you stand out from the crowd, and pitch your solutions to a concentrated group of prospects face to face. When things go wrong, you can be out dollars, clients, and future sales, wasting your time and investment. When it goes right, it can make the hours you spend planning and hosting completely worth it.
Adler Display can help you avoid these common rookie mistakes. We’ve seen them at too many trade shows to let our clients get trapped.
- Failing to Plan
We’ve written a lot about setting goals and expectations for your show. It’s really the most important step because your goals should inform everything you do, from the size of ...read more