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Even the most appealing business signage needs a makeover every now and then.
Every day we go to the office, medical facility, classroom or retail establishment where we work. We grow so accustomed to this environment that we no longer take notice of it the way a first time visitor would. That’s why signs often become victims of complacency. The light bulbs go out. Colors fade. Damage occurs. This kind of decline in quality can create false assumptions about your about your firm and negative impressions about your brand. People tend to assume that if what’s visible is in disrepair, what they can’t see must be far worse. They may lose faith in your products or services and, even worse, they might ...read more