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How to Read Prospect's Body Language at an Event

How to Read a Prospects Body Language at an Event, Part II

10/10/2018

Having the skills to both read body language, and to adjust your own body language to be more effective in a business setting is invaluable. Even though we may often be unaware of it, people’s body language is often more powerful and telling than verbal language. For instance, if someone is looking down with a scowl, with their arms crossed, yet says he or she is happy, our instinct is to rely on physical cues as a more accurate gauge of feelings. Body language is powerful!

When considering body language, it’s helpful to look for eye activities, facial expressions, head movements, hand and arm gestures, body positioning, and leg and feet movement.

Here are 6 tips for reading a prospect’s body language ...

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Features

Games for trade shows to grab attention and attract audiences

Attention Grabbing Game Ideas for Your Trade Show Audience

9/28/2018

One of the best ways to draw an audience to your booth is with a crowd of people having fun, talking, and interacting with one another. Games are a great way to draw an audience, a crowd, and prospects to your door. So what kind of game should you choose ...

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Body Language Tips for Trade Show Events

Consider Your Body Language at Your Next Event, Part I

9/7/2018

Much of the way we communicate is nonverbal. Therefore, if you are not conscious of your body language you may be sending the wrong messages. This is especially important for making first impressions, where we usually make decisions about a person fairly quickly. Here are 6 tips for exhibiting positive ...

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Kenneth Clark

Project of the Month: Kenneth Clark

9/4/2018

We recently helped create a new look for the office of Kenneth Clark Co., a company that handles shipments from single pallets to Super Loads.

The Adler team used the company's signature colors and logo to create a branded office space that adds great appeal for employees and visitors ...

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Helpful Display Tips

Goucher College Graphic Wall Mural of School Seal

Signage and Graphics to Make You Look Your Best

8/16/2018

Many businesses, universities, and organizations count on eye-catching signage and graphics to make statements and assist visitors in navigating large ...

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Digital Signage in Hospitals

3 Questions to Ask When Incorporating Signage at Hospitals

11/22/2017

Today’s hospitals are often sprawling complexes filled with many different specialties, offices, and public spaces. Communication in these spaces ...

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Stand Out From the Crowd with Lighting

Stand Out From the Crowd with Back-lit Signage and Graphics

10/17/2017

Most businesses and organizations put a lot of effort into standing out from the crowd. Whether competing for customers, donors ...

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Healthcare eBook

The Ultimate Healthcare eBook To Help Your Institution Thrive

9/14/2017

All healthcare facilities depend on signs to provide key information for patients, visitors and healthcare providers. Displays to recognize donors ...

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Trade Show Tips

Four Ways Trade Shows Can Help Your Small Business Grow

5/23/2017

Attending a trade show can help boost your small business in several ways, regardless of your industry. Trade shows provide ...

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Trade Show Budgeting

Tips for Creating a Trade Show Budget

10/6/2016

Creating a budget is an important part of planning your next trade show. Since trade show costs can vary depending ...

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Trade Show Tips

4 Tips for Choosing the Best Location for Your Booth

7/7/2016

Similar to real estate properties, choosing the best location for your trade show booth is important. While there is no ...

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Enter to Win

Tips for Using Proximity Marketing for Your Next Event

6/21/2016

Proximity marketing is using a Bluetooth wireless technology to deliver multimedia messages to exactly the right people at exactly the ...

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Annual Appeal Recognition Display

11 Questions to Ask When Creating a Donor Recognition Display

2/23/2016

If you are in the midst of planning a fundraising campaign and are looking for a way to honor generous ...

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Great technologies for trade show marketing

Great Technologies for Trade Show Marketing

2/22/2016

Incorporating technology into your booth is a great way to up your game on trade show marketing. From large screens ...

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Sports Related Displays

Five Things to Include in Your Next Sports Related Display

2/21/2016

From hall of fame exhibits to athletic donor recognition signage, numerous schools and organizations create athletic displays honoring outstanding teams ...

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