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Avoid These Common Tradeshow Exhibit Design Mistakes

Avoid These Common Tradeshow Exhibit Design Mistakes

Avoid These Common Tradeshow Exhibit Design Mistakes


When your company decides to exhibit at tradeshow, there’s a lot at stake.

Done right, these events can offer an opportunity to generate leads, increase brand awareness, and boost sales. But they’re also a huge investment in time, effort and money, so of course you want to reap the best results. While you’re busy making plans for critical elements like featured products and services, booth staffing, and training, don’t forget about your tradeshow display itself. Design failures are easy to prevent if you know what to look for. Let’s explore some common trade show booth design mistakes so you can avoid them when preparing for your next event.

Blunder #1: Making your message too complicated.                                                                 

When it comes to successful ...

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Large Format Graphics Showcase Your Brand

Want to Make Your Brand Stand Out? Large Format Graphics to the Rescue!


Large format graphics can make your brand larger than life. Used creatively, they can enhance interior and exterior spaces with messaging, branding, and recognition. Here are some of our favorite ways to use the large format graphics we design and produce.

  1. Timelines

History can get a little boring at times ...

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Design Tips for Captivating Museum Exhibits

Design Tips for Captivating Museum Exhibits

Seven Design Tips for Captivating Museum Exhibits


A visit to a museum is often inspiring, thought-provoking and simulating. You can thank successful museum exhibit design for that. From the quirky to the refined, from diminutive replicas to interactive experiences of mammoth proportions, museum exhibits can breathe life into history and rouse our curiosities. But the museum exhibit ...

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Berkshire Logo

Project of the Month: Berkshire Assoc. - BalanceTrak


Long-standing client, Berkshire Associates, was seeking an innovative solution for creating a new trade show display to feature its Talent Acquisition System, Balance Trak.

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Helpful Display Tips

Creating an Attention-Grabbing Exhibit on a Tight Budget

How to Create an Attention-Grabbing Trade Show Exhibit on a Budget


So you’re just starting out, or maybe your company has decided to cut back on your marketing budget. You ...

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Island Trade Show Displays

4 Things You Can Learn about Competitors at Trade Shows


Trade shows are a great way to gather information about your industry. Where else can you learn about new trends ...

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Goucher College Graphic Wall Mural of School Seal

Signage and Graphics to Make You Look Your Best


Many businesses, universities, and organizations count on eye-catching signage and graphics to make statements and assist visitors in navigating large ...

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Digital Signage in Hospitals

3 Questions to Ask When Incorporating Signage at Hospitals


Today’s hospitals are often sprawling complexes filled with many different specialties, offices, and public spaces. Communication in these spaces ...

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Stand Out From the Crowd with Lighting

Stand Out From the Crowd with Back-lit Signage and Graphics


Most businesses and organizations put a lot of effort into standing out from the crowd. Whether competing for customers, donors ...

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Healthcare eBook

The Ultimate Healthcare eBook To Help Your Institution Thrive


All healthcare facilities depend on signs to provide key information for patients, visitors and healthcare providers. Displays to recognize donors ...

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Trade Show Tips

Four Ways Trade Shows Can Help Your Small Business Grow


Attending a trade show can help boost your small business in several ways, regardless of your industry. Trade shows provide ...

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Trade Show Budgeting

Tips for Creating a Trade Show Budget


Creating a budget is an important part of planning your next trade show. Since trade show costs can vary depending ...

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Trade Show Tips

4 Tips for Choosing the Best Location for Your Booth


Similar to real estate properties, choosing the best location for your trade show booth is important. While there is no ...

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Enter to Win

Tips for Using Proximity Marketing for Your Next Event


Proximity marketing is using a Bluetooth wireless technology to deliver multimedia messages to exactly the right people at exactly the ...

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Annual Appeal Recognition Display

11 Questions to Ask When Creating a Donor Recognition Display


If you are in the midst of planning a fundraising campaign and are looking for a way to honor generous ...

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Great technologies for trade show marketing

Great Technologies for Trade Show Marketing


Incorporating technology into your booth is a great way to up your game on trade show marketing. From large screens ...

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Sports Related Displays

Five Things to Include in Your Next Sports Related Display


From hall of fame exhibits to athletic donor recognition signage, numerous schools and organizations create athletic displays honoring outstanding teams ...

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