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When your company decides to exhibit at tradeshow, there’s a lot at stake.
Done right, these events can offer an opportunity to generate leads, increase brand awareness, and boost sales. But they’re also a huge investment in time, effort and money, so of course you want to reap the best results. While you’re busy making plans for critical elements like featured products and services, booth staffing, and training, don’t forget about your tradeshow display itself. Design failures are easy to prevent if you know what to look for. Let’s explore some common trade show booth design mistakes so you can avoid them when preparing for your next event.
Blunder #1: Making your message too complicated.
When it comes to successful ...read more