Make Your Corporate Event a Success With These Signage Tips

Events can provide your business with an excellent opportunity to use effective signage to promote your brand and your business. For a complete signage solution, use banners or posters to boost event awareness and directional signage for the event itself.

Effective event signage should attract attention, stand out in a crowd, be memorable and motivate people to take action. 

Go green and use the natural landscape.

Use existing landscape and unexpected areas to display graphics. Signs don’t have to be limited to walls, and you don’t have to install obnoxious posts just to hold a sign.

Be concise. 

Since people are typically moving when reading signs, it’s important to keep the text that is printed on the signs concise and easy to read. The text should quickly and clearly direct and/or inform the reader. If possible, keep the text to a maximum of 5-10 words.

Keep it consistent.

Establish and follow a theme to give your event a consistent message. Focus on keeping your event theme consistent across all signage. Directional signage, toilet signs, fence signage, posters, banners and entry/exit signs should all fall under that theme.  For instance, consider using just a few bright, bold and contrasting colors. If the signage is promoting a particular business, stay true to branding colors and fonts so readers will make the connection between your business and the signs.

Make it memorable. 

Though you should keep your signage consistent, don’t shy away from creativity. Different and unusual signage shapes and sizes will attract attention. Because of numerous new signage solutions, the options are virtually endless!

Placement is key. 

Be strategic with signage placement. Event attendees are probably unfamiliar with the event facility and will be looking for direction and information. Point attendees toward restrooms, concessions, event pathways, popular sites and any other important locations. Think about the flow of the event and place your signage prominently. The more signs, the merrier.

Choose the right material.

Last, but certainly not least, be sure to choose the right material for your signage. Because some products are designed for outdoor use and others are intended for indoor use, it’s essential to choose the right material for your specific situation.

About Adler Display: Headquartered in Baltimore, Maryland, Adler Display brings more than 80 years of experience to its clients in need of recognition displays, lobby and corporate interiors, custom exhibits, historical timelines, trade show displays, and signage and graphics. For more information about Adler Display, please visit the website at or call 855-552-3537.