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It's Time To Make Your Exhibit Interactive
Static displays are a thing of the past, as current technology makes interactivity part of the norm. Whether for a trade show or permanent exhibit, interactive exhibits provide many advantages. Below we outline five big advantages to making your exhibit interactive:
1. Stand out, grab attention, and create excitement.
Streaming videos, images and touchscreens are an easy way to attract people to your display and stand out in the crowd. Interactive displays engage visitors by creating excitement, allowing them to play a game or contest, watch videos, and surf the web. These strategies help to hold a visitor’s attention longer, giving you more time with them. Interactive elements help people have a good time while learning more about your organization.
2. Increase engagement – increase learning.
Creating a display that allows for interactivity means that visitors are actively participating in your exhibit. Interactivity leads to active learning, which creates a deeper connection and more memorable experience with the content your organization is presenting. You can provide multiple layers of information within a website or application for people to click through. Interactivity also allows you to reach more people, as audiences can scroll through in-depth information on their own, even when your staff is busy talking to other visitors.
3. Less is more.
Interactive displays allow you to include more information in your display without needing more physical space. It’s not always possible or logical to take all of your products and materials to an event or display them in a museum. Having an interactive display allows you to share content with visitors through touchscreen slides and videos. The display can provide access to your website, digital versions of print materials, demo and testimonial videos, and more. It’s a convenient and cost-effective way to share things with your audience that you otherwise could not.
4. Generate leads to help with follow up.
Interactive displays have great functionality for capturing lead data to help you follow up with visitors, especially at trade shows. It is faster and more accurate than recording data by hand or collecting business cards. Visitors can even email themselves information found on your display to have for future use and sign up to receive company newsletters and other mailings.
5. Support a good cause and drive donations.
Interactive displays are often incorporated with recognition displays, helping to support a good cause and drive future donations. For instance, a recent display allowed visitors to sign up to become organ donors at an organ donor recognition wall display. Another donor recognition display included a touchscreen app that allowed visitors to hear donor stories about why they gave to the organization. This not only recognizes past donors and honors their gifts; it encourages new donors to join the cause.
Interactivity brings endless possibilities to a display. It allows for a greater depth of information to be shared, and often a more memorable experience for the viewer. Next time you are considering a display, contact us for help incorporating interactivity to maximize its reach. For more information on maximizing your reach through social media, check out 8 Social Media Tips For Your Exhibit.
Headquartered in Baltimore, Maryland, Adler Display brings over 78 years of experience to its clients in need of recognition displays, lobby and corporate interiors, custom exhibits, historical timelines, trade show displays, and signage and graphics. For more information about Adler Display, please visit our website at www.adlerdisplay.com or call us at: 855-552-3537.