How to Create an Attention-Grabbing Trade Show Exhibit on a Budget

Creating an Attention-Grabbing Exhibit on a Tight Budget

So you’re just starting out, or maybe your company has decided to cut back on your marketing budget. You don’t have cash to throw around, so how can you get a striking tradeshow booth? Here at Adler Display, we work with clients who don’t have thousands of dollars to blow on overpriced gimmicks. Here’s how to get the best bang for your buck:

  1. Consider a Rental

We have clients who rent with us year after year. Renting is a great way to test drive a booth to determine if it’s something to invest in in the future. If things go well, you can purchase. If not, you can try something different! Renting also eliminates costs from needing to store the booth between shows.

  1. Consider a Used Exhibit

Sometimes gently used booths are available for much less than new structures. You’ll want to replace the graphics, but the hardware savings can be considerable.

  1. Focus on a Unique Design

Some marketers focus on getting the biggest booth they can. Instead, look for something manageable, and let us design a killer graphic that will draw eyeballs to your display. We can help make sure your message is coming across loud and clear. With a unique design, less can be more.

  1. Samples

Whatever your product is, try to have something physical at your booth that attendees can see and feel. Nothing grabs attention like shiny hardware because folks are going to have to know what it is!

  1. Get Comfy

Think about including a sofa, greenery, or flowers into your booth. Once attendees are off their feet and relaxed, you can connect in more meaningful ways.

These are some of our favorite tips. But what have you done to reduce costs for your trade show exhibit? Let us know in the comments!

About Adler Display: Headquartered in Baltimore, Maryland, Adler Display brings more than 80 years of experience to its clients in need of recognition displays, lobby and corporate interiors, custom exhibits, historical timelines, trade show displays, and signage and graphics. For more information about Adler Display, please visit the website at or call 855-552-3537.