Jul 21, 2021 | Articles

In the world of trade show marketing, bold and memorable is the way to go.

They tend to come with a high price tag, but these events provide invaluable networking opportunities and allow companies to connect with potential customers in ways that other marketing avenues cannot match. With so much at stake, it’s essential to stand out from the crowd amid that sea of competition for attention. But even if your budget is tight, there are a number of ways you can make exhibiting more affordable. A custom rental display, for example, can make sense for your bottom line while offering plenty of additional advantages.

Read on for five big benefits you stand to gain renting your next trade show exhibit.

1. Endless choices and unmatched versatility

Display rentals come in a variety of options, including pop-up, modular, and fabric, among others. Whether you need a small inline display or a massive island booth, there’s a rental exhibit that’s perfect for your needs. At Adler Display, we create all types and sizes of custom exhibits, even for rental purposes. And you can always modify the design to showcase your brand, the event you plan to attend, or to support specific marketing objectives.

2. Long-term savings

Owning an exhibit comes with a number of additional considerations and expenses. For example, they require storage space when they aren’t in use. If you don’t have room at your location that means you’ll need to pay storage fees elsewhere. For large displays, you’ll also have to factor in time and money for shipping and transportation. And don’t forget about ownership expenses such as repair, refurbishment, and disposal that will be required over time. On the other hand, when renting a trade show booth, it’s simply returned to the display company when the show is over. It’s easy and there are no additional ownership costs to factor in.

3. Superior flexibility

Trade show booth rentals offer the ability to add, remove, and adjust the many elements of the exhibit to suit your unique business needs without the expense of ownership. Renting also makes it easy to expand or reduce components based on the scale of each event. Have you recently introduced a new branding concept? Try it out with your rental and evaluate the results before investing in an entire exhibit. You could even change styles from show to show and compare the results.

4. Ease of installation and dismantling

Rental trade show displays usually come with optional install services. Talk about a big plus that can save you from the headaches that come with set up and tear down! Install services are handled by expert crews who take care of every aspect of the construction and dismantle of your display. You’ll enjoy the best possible results as well as more time and energy to devote to other key tasks.

5. Limitless possibilities

Do you already own a trade show exhibit? There’s no need to ditch it. A rental display can be a great way to update and enhance your existing booth. Simply change up a couple of features with rented elements to give it a whole new look. Your display could even include a different message for every show on your schedule! You can also rent add-ons and accessories to augment your current booth in terms of its functionality. Accessories like shelving and literature racks allow you better display your products, while counters and tables provide logistical support, such as places for staffers to store personal items and promotional materials. Launching a new product or service? Incorporate rented elements such as banner stands or kiosks to share your exciting news. 

Renting a trade show exhibit can save you precious time and resources. You can customize your design, announce your presence, and incorporate the latest technologies, even in a rental display. And you can do it all without breaking the bank.

Adler Display carries a wide range of customizable rental solutions that can help you make a bold statement and stay within your budget too. Contact us today to see how our trade show booth rentals can make your next event a resounding success.

About Adler Display: Headquartered in Baltimore, Maryland, Adler Display brings more than 80 years of experience to its clients in need of recognition displays, lobby and corporate interiors, custom exhibits, historical timelines, trade show displays, and signage and graphics. For more information about Adler Display, please visit the website at https://www.adlerdisplay.com/ or call 855-552-3537.