Oct 18, 2020 | Articles

While you may not be familiar with the term “channel letters”, there’s a good chance you see them quite often. Shopping malls, medical offices, university buildings, and business offices often have signage that includes channel letter signs, and for good reason. From high visibility and durability to eco-friendliness and flexible design options, there are numerous advantages of channel letter signs.

Here are some of the benefits of channel letter signs:

  1. High VisibilityChannel letter signs stand out for a variety of reasons.
    First, each letter is three-dimensional, meaning it extends out from the mounting surface. In addition, channel letters are often lit, making them extra eye-catching. Channel letters can be front-lit, back-lit, or include a combination of both. This makes them easy to spot during the daylight and at night. Letters that are three-dimensional, bright, and customized to match your brand make these signs extremely catchy and memorable. Visibility is also important for way-finding signage, which can also be a use for channel letter signs.
  2. Easy CustomizationChannel letter signs offer a wide range of customization.
    Since each is made individually, using flexible and durable materials, you can choose the size, shape, color, font, and lighting of the letters. This allows you to create a sign that is both unique and matches your brand and style. This continuity makes your brand memorable and helps present a professional and consistent image. Channel letters can be used for both indoor and outdoor signage, and there are multiple choices for mounting letters. These include mounting each letter to the surface separately, or adding a backer mount that is good for hiding wiring.
  3. Affordability and DurabilityChannel letter signs often prove to be a good investment for several reasons.
    They are made from materials that are long-lasting, resistant to rusting, and able to withstand a variety of weather conditions, including exposure to direct sunlight and high heat, rain, high winds, ice, and more. They require minor maintenance over their lifetimes. Today the most popular lighting choice for channel letters are LED bulbs. These bulbs are more energy efficient than previous types of bulbs and can easily last for 5 years or longer.

If you’re looking for customizable signage that makes your business stand out, channel letters are a great option.

Their affordability, durability, and eco-friendliness can’t be forgotten either. For more information, call our signage experts at 855-552-3537.

The experienced team at Adler Display is a design resource you can count on. For more than 80 years, cultural institutions worldwide have turned to us for creative, inspiring display solutions. Contact our friendly, knowledgeable professionals to learn more.

About Adler Display: Headquartered in Baltimore, Maryland, Adler Display brings more than 80 years of experience to its clients in need of recognition displays, lobby and corporate interiors, custom exhibits, historical timelines, trade show displays, and signage and graphics. For more information about Adler Display, please visit the website at https://www.adlerdisplay.com/ or call 855-552-3537.