Apr 13, 2021 | Articles

Signage is the solution for many business woes.

From donor recognition to event exhibits and more, displays and other visual communications help resolve a variety of corporate problems. A well-made, appealing sign can not only send the right message to your customers, but it can also attract new clients and even promote employee pride. That’s why it’s a smart move to put the power of signage to work for your firm. Company branding, for example, is one area with which many organizations struggle. In this article, we’ll share some clever ways you can utilize signage and displays to support your visual branding and marketing efforts.

What’s your brand strategy?

Branding is defined as “the process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme”. To accomplish this task, companies need to ensure that their brand sends a clear message, displays credibility, connects with consumers, and inspires them to buy their products and services. That’s a tall order but a well-constructed sign or exhibit has the capability of meeting all of these requirements. Following are a few examples.

Let people know what you’re all about.
Sign design can vary widely and has the capability of sending any number of messages. When it comes to exterior signs, for example, a sturdy monument design is evocative of a business that is substantial and enduring. An illuminated sign attracts attention and tells passersby that your firm stands out from the crowd. A rustic motif with wood lettering conveys an outdoorsy, natural vibe. Whatever you choose to emphasize through your corporate signage, it can and should support the foundation of your branding efforts.

Put your credibility front and center.
A study conducted by Ketchum Global Research & Analytics found that a staggering 68% of consumers believe a company’s signage is reflective of the quality of its products and services. That means most potential customers believe that what they see from the outside of a place of business will reflect their experience with the firm. As the first thing that greets clientele when they pull into your parking lot or head into your store, signage plays a critical role. You never get a second chance to make a first impression, so why not do everything you can to make it a good one?

Go from bland to captivating.
Murals can transform a blank wall into a bright, bold marketing canvas. They represent a category of corporate marketing signage that’s perfect for showcasing company colors, logos, mission statements, and branded imagery for employees and guests to admire. Wall murals have also become a popular way to invigorate retail businesses and dining establishments.

Stand out from the competition.
You’d like to think your business is exceptional, right? Then you should make sure your interior signs are remarkable, too. Incorporating dimensional lettering on your lobby wall is one great way to introduce visitors to your brand, logo, and color palette as soon as they enter your office. With an endless variety of material options and design options to choose from, you’ll have no trouble finding the perfect lobby sign that fits your creative vision and budget.

The visual communications experts at Adler Display are here to help you fulfill your marketing goals and boost your bottom line.  Please contact our experienced design professionals to get started.

About Adler Display: Headquartered in Baltimore, Maryland, Adler Display brings more than 80 years of experience to its clients in need of recognition displays, lobby and corporate interiors, custom exhibits, historical timelines, trade show displays, and signage and graphics. For more information about Adler Display, please visit the website at https://www.adlerdisplay.com/ or call 855-552-3537.