Jun 23, 2021 | Articles

If you want to make your business appealing and accessible for all customers, ADA Signage must be a priority.

The Americans with Disabilities Act (ADA) is a federal law created to ensure that people with disabilities are able to enjoy everyday activities such as dining at a restaurant, shopping, or accessing buildings to conduct business and receive medical care, for example. The law requires business owners to make “reasonable accommodations” to people with disabilities, which includes things like providing access to various parts of the building such as entryways and restrooms. You may not give it much thought, but it means that ADA-compliant business signs are also part of this legal requirement.

What are ADA-compliant signs?

Business signage doesn’t end when a customer or client arrives at your place of business. In fact, their experience is just beginning. ADA-compliant business signs feature tactile, high-contrast letters that are easy to read. They are particularly helpful for the visually imparted, such as senior citizens, the more than 2.5 million Americans who are legally blind, and those who suffer from diseases like glaucoma and macular denegation. For these populations, custom ADA signage is useful in guiding them through various places of business and other unfamiliar destinations. Read on for four important reasons that every place of business should make ADA signage a priority.

1. Keep everyone safe and sound.

Having ADA signs posted prominently throughout your business helps to ensure that your employees and customers are protected while they’re in your commercial space. For example, custom ADA signs can notify employees and customers that certain safety equipment or clothing, such as hardhats or safety belts, should be worn specified areas. Displaying the proper ADA signage also ensures that you comply with applicable laws and regulations to protect your business from associated liabilities.

2. Communicate important information.

Some ADA signage is necessary to share vital information, such as wayfinding assistance or emergency updates. For example:

  • Women, men, and gender-neutral restrooms
  • Directory signs for lobbies in large buildings
  • Name inserts in offices or rooms designated for individual employees
  • Room numbers, which are especially important for large, complex facilities
  • Hazardous areas and emergency exits

3. Demonstrate your concern for all people.

Appealing, custom ADA business signs send a clear message that your company values everyone. Many individuals with disabilities also make purchasing decisions based on how easy it is to access the place of business. Showing them that you have made the effort to be accessible to all customers will make them and their family and friends feel welcome.

4. Support those all-important branding efforts.

Just because signage is ADA-compliant, it doesn’t mean it has to be run-of-the-mill or boring. The right signage company will help you design signs that comply with ADA regulations while still maintaining consistency with your other signs. While there are specific requirements outlined by the government, ADA signage is far from one-size-fits-all and there are virtually no limits to what can be designed. Custom ADA-compliant business signs can reflect your style, culture, and brand while also adhering to ADA regulations.

Navigating the ins and outs of ADA signage regulations can be confusing but it’s well worth the effort. Adler Display has more than 80 years of experience guiding clients and creating eye-catching ADA signs that make everyone feel value and welcome. Please contact us today to get started.

About Adler Display: Headquartered in Baltimore, Maryland, Adler Display brings more than 80 years of experience to its clients in need of recognition displays, lobby and corporate interiors, custom exhibits, historical timelines, trade show displays, and signage and graphics. For more information about Adler Display, please visit the website at https://www.adlerdisplay.com/ or call 855-552-3537.