Aug 24, 2021 | Articles

Trade events provide excellent opportunities for marketing and promotion but participation can be pricey.

Travel, booth space, display production, shipping—the expenses add up quickly. Before you decide that fabulous show is out of your price range, there are creative ways to make exhibiting more affordable. A portable trade show display, for instance, can make sense for your bottom line while offering plenty of additional advantages.

Read on for five benefits your company stands to gain from choosing a portable trade show display for your next event.

1. Choices galore

Portable exhibits come in a wide variety of styles, such as pop-up displays, tabletops, fabric tension models, and retractable banner stands. With so many options available, you are sure to find a portable exhibit that’s perfect for your needs. At Adler Display, we create all types, sizes, and styles of custom portable displays. You can easily modify the design to showcase your brand, the event you plan to attend, or to support specific marketing objectives.

2. Affordability

A major benefit of portable displays is that they are far less expensive than traditional custom trade show booths. They enable you to stretch your marketing budget further without sacrificing on quality or detracting from your company’s hard-earned positive image. With large displays, you also have to factor in additional time and money for shipping and transportation. And don’t forget about those ownership expenses that will eventually be required, like repair, refurbishment, and disposal. Portable exhibit solutions from Adler Display are durable and long-lasting, so they can be used for one event or many.

3. Ease of transport and assembly

The costs of shipping, installation, and dismantle for large exhibits can be exorbitant. Portable displays help your company save significantly on these expenses, plus you won’t have to deal with the hassles of transporting them. Portable exhibits can be shipped at a comparatively low cost, or you can eliminate the transportation cost entirely by carrying them in your own vehicle. And set up couldn’t be any easier. Most portable booths can be set up by one person in less than ten minutes.

4. Limitless possibilities

Do you already own a custom trade show exhibit? There’s no need to relegate it to storage. A portable display can be a great way to update and enhance your existing booth. Adding portable elements can give it a fresh new look without the big expense. Your display could even include a different message for every show on your calendar. Launching a new product or service? Simply incorporate some banner stands or a tabletop display to share your exciting news with the world. 

5. Amazing impact

Don’t let the small size of portable trade show displays fool you. These sturdy, flexible exhibit solutions pack a lot of power. With the right design components in place, they can communicate your brand message effectively and help you make a positive impression.  For example, the ability to print a full-color customized company graphic design and logo on the display’s fabric allows you to easily personalize your booth. You can even order multiple fabric covers, each with a different design or series of product images so you can customize your marketing approach to target the various types of customers you serve. For everything from job fairs to executive seminars, conferences, and product launches, portable is the versatile, eye-catching way to go.

Portable trade show exhibits are the smart way to save time and money. Whether you want to wow your audience, update your look, or announce your latest product line, they allow you to do it all without breaking the bank.

Adler Display carries a wide range of high-quality portable trade show solutions that can help you make a bold statement and stay within your budget, too. Contact us today to see how we can make your next event a resounding success.

About Adler Display: Headquartered in Baltimore, Maryland, Adler Display brings more than 80 years of experience to its clients in need of recognition displays, lobby and corporate interiors, custom exhibits, historical timelines, trade show displays, and signage and graphics. For more information about Adler Display, please visit the website at or call 855-552-3537.