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4 Steps to Taking Your Custom Display Project from Concept to Success
Do you have a vision for a custom display but don’t know how or where to start? It's important to do your homework and outline a plan before beginning the process. Having an understanding of the display's purpose, setting, and your budget before contacting a vendor will help the process go smoother and get you the best results.
Here are four steps to bring your vision from concept to successful completion:
Step 1: Purpose
Identify the purpose of your custom display. Think about what the display needs to achieve and how it will accomplish that purpose. The objective of this step is to formulate an initial proposal that best suits your specific marketing plan or company mission. Answering the following questions will give you a good starting point:
- What is your company?
- What are your mission and goals?
- What do you want to convey to your audience?
- What type of display do you want?
- What features do you want the display to include? Should it be interactive?
Step 2: Setting
There are many factors to consider in the custom display setting, such as the environment and foot traffic. These factors play a role in the longevity and durability of the display. For example, an outdoor display will require different building material than an indoor display, and public interaction will determine what eye-catching features need to be included. Below are some things to consider:
- Does your outdoor display need to withstand high winds or extreme weather changes?
- Will your indoor display be located in a climate controlled room?
- How will the look and style of the new display match the current setting?
- How many people will read or touch the display?
- Do you need interactive technology?
Step 3: Budget
Formulate a budget before contacting a vendor. The budget dictates what can and cannot be done for your custom display. Create a list of requirements that must be included in the custom display, and a list of wants. Knowing your budget in advance and sharing that with your selected vendor will help them narrow down the options for you so you can get the most out of your budget.
Step 4: Find your Vendor
Explore your options because the custom display will only be as good as what the service provider can create. View custom display portfolios of potential vendors, and see who will best meet your needs. Ask vendors to provide samples and works of art to help narrow down the search. Oftentimes people choose vendors with the lowest price, but in doing so, you could be missing out on valuable expertise. Select a reliable vendor you can trust with your ideas and investment, who will bring your concept to life!
Once you select the best vendor for you, it is time to get started on the design! Learn why you shouldn’t settle for just any designer by reviewing this article: http://www.adlerdisplay.com/why-you-shouldn-t-settle-for-just-any-graphic-designer?journal=26
Good luck and if you have any additional questions, give us a call.
Headquartered in Baltimore, Maryland, Adler Display brings over 78 years of experience to its clients in need of recognition displays, lobby and corporate interiors, custom exhibits, historical timelines, trade show displays, and signage and graphics. For more information about Adler Display, please visit our website at www.adlerdisplay.com or call us at: 855-552-3537.