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3 Questions to Ask When Incorporating Signage at Hospitals
Today’s hospitals are often sprawling complexes filled with many different specialties, offices, and public spaces. Communication in these spaces can be multifaceted, with a lot of important information to display. Hospitals are increasingly turning to digital signage to meet the day to day challenges of communicating with staff, patients, and visitors.
Since digital signage has its own quirks requiring updating, access to an electrical connection, and possibly even a data connection, careful consideration must be given to implementation of a new signage program. Here are 3 things to talk about with your staff:
1. What are your biggest challenges?
Strong communication is essential to running a hospital or medical complex. For example, if your staff is constantly giving directions to confused patients or visitors, you might face a wayfinding challenge. Map kiosks and digital signs showing the layout of the complex could save staff time.
Staff recognition is another big challenge for large hospitals. With digital signage in nurse stations or other common areas, you can remind your staff of training events, recognize top staffers, and display other pertinent information.
Digital signage can also be used to help communicate with your visitors. Promote your community services, delivery health and wellness tips, or keep patients and families informed regarding wait times for services.
2. What messages do you need to deliver in real time?
Digital signage sets itself apart by displaying information that changes frequently. Using your digital signage as a modern bulletin board is increasingly popular. You can let patients know current wait times and show visitors daily health tips. This information quickly goes out of date on traditional signage.
Make sure you don’t clutter your digital signage with too much information. Information seekers shouldn’t have to stand at a screen for long periods of time, because they will become frustrated. Consider which patients or departments might be best served by digital signage and focus your efforts on those groups first.
3. Which problems are best solved by digital signage?
Now that you’ve identified your problem areas and who needs the information from your digital signage program, consider whether it is the best solution for each challenge. Make sure your digital signage complements your existing physical signage by providing that extra touch that makes patients, visitors, and staff members feel well-informed and valued. Collaborate with staff members to plot out areas and departments that will most benefit from increased digital signage.
Ultimately, digital signage can help your hospital overcome its communication challenges and bridge gaps between your patients, visitors, and staff members.
Let us know how we can help you with you digital signage needs! Call us at 855-552-3537.
Headquartered in Baltimore, Maryland, Adler Display brings over 78 years of experience to its clients in need of recognition displays, lobby and corporate interiors, custom exhibits, historical timelines, trade show displays, and signage and graphics. For more information about Adler Display, please visit our website at www.adlerdisplay.com or call us at: 855-552-3537.