Now that you have all of this valuable data compiled from the show - estimated ROI, observations, and recommendations - you can start thinking about next year! Ok, maybe you want to take a little bit of a break, but don't wait too long, there are things that can be done right now for next year that will help you get an ever higher ROI on your next show.

Get More Bang for Your Trade Show [...]

"If you're not keeping score, it's just practice" - Vince Lombardi

Calculating your trade show ROI (return on investment) can be difficult for most businesses. Unless you take orders at a trade show, you must rely on accurate tracking throughout the year in order to figure out how valuable the show was for you. And because clients tend to need several different "touch points" before buying (seeing a [...]

The primary reason to exhibit in a trade show is to generate sales leads or contacts for your company. So why is it that the majority of trade show exhibitors say that lead gathering and follow up is the biggest area of improvement needed? The reasons can vary greatly depending on the organizations; however some good up-front planning for both lead generation and follow-up will help alleviate many of the problems that organizations face in making trade show exhibiting [...]

Seasoned exhibitors know that one of the more important elements in making your trade show investment a success is proper training of the booth staff. In order to project a concise and consistent message at the show, everyone working the show needs to be able to "walk the talk". It's a good idea to have several short sessions with your booth staff before, during and after the show.

[...]