Adler : Trade Show Expert Blog

Monday, March 30, 2009

Planning For Next Year

Now that you have all of this valuable data compiled from the show - estimated ROI, observations, and recommendations - you can start thinking about next year! Ok, maybe you want to take a little bit of a break, but don't wait too long, there are things that can be done right now for next year that will help you get an ever higher ROI on your next show.

Get More Bang for Your Trade Show [...]

Posted By Admin At 11:11 AM • Comments (0)

Friday, March 20, 2009

Trade Show Reporting

Throughout the business world, companies are scrutinizing marketing budgets more than ever. However more and more, they are doing so with a broader value perspective - not by simply looking at numbers. They are looking at things like the total lifetime value of a client, and they are paying more attention to non-tangible value items such as brand awareness. In order to keep your trade show budget in tact (and maybe even expand it in years to come), [...]

Posted By Admin At 11:05 AM • Comments (0)

Monday, March 16, 2009

Calculating Trade Show ROI

"If you're not keeping score, it's just practice" - Vince Lombardi

Calculating your trade show ROI (return on investment) can be difficult for most businesses. Unless you take orders at a trade show, you must rely on accurate tracking throughout the year in order to figure out how valuable the show was for you. And because clients tend to need several different "touch points" before buying (seeing a [...]

Posted By Admin At 10:52 AM • Comments (0)

Thursday, March 12, 2009

Trade Show Booth Tear-Down

After a show wraps, your entire booth staff will want to leave as soon as possible. Some may even book return flights that coincide with the end of the show. Avoid laying the burden of tear-down, packing and shipping on one person. In your pre-show planning, be sure that staff time and travel allows for adequate booth tear-down, packing, and shipping.

Never tear-down your booth before the show is over. This projects an [...]

Posted By Admin At 5:47 PM • Comments (0)