Adler : Trade Show Expert Blog

Wednesday, January 07, 2009

Exploring New Product Innovations

Now more than ever, your options for trade show exhibiting are virtually endless. New products are being introduced rapidly, and competition has driven display manufacturers and vendors to offer more flexibility such as rentals and easily changeable displays. Trade show exhibitors needs, as well as union and exhibit hall regulations, have also driven display companies to make displays lighter and easier to assemble. Even large island displays have been revamped using lightweight truss [...]

Posted By Admin At 4:41 PM • Comments (0)

Thursday, December 04, 2008

Does Size Matter?

When it comes to trade show displays, size does matter, but bigger is not always better! The size of your display depends on the amount of space you have committed to at the show, and whether it is an island space or an in-line space. It also depends on your target audience and your trade show goals and budgets.

Show Flow
When laying out your booth design, carefully examine your spot on the show floor plan. Depending on your [...]

Posted By Admin At 4:33 PM • Comments (0)

Thursday, September 04, 2008

Trade Show Toolkit

There are certain items that no trade show booth should be without. Before your next show, take some time to put together a box that contains the following items, and you're sure to have just what you need! Click here for a Printable version of this checklist [...]
Posted By Admin At 4:22 PM • Comments (0)

Thursday, April 24, 2008

Setting Trade Show Goals

Why Set Goals?

The first step in planning your next trade show is to take some time to think about WHY you are exhibiting and set some realistic goals for the show's outcome.

Reasons for exhibiting will vary, but may include:

* Branding/Image Building
* New Product/Service Launch
* Product [...]

Posted By Admin At 4:24 PM • Comments (0)