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No matter your sales or marketing goals, the key reason for attending a trade show or exhibition is always the same: increasing sales and profitability for your company. A key question for many exhibitors is, “Is it worth it?” Are trade shows worth the time, energy, and resources they command? Will you reach decision makers, new prospects, and companies who need your product?
According to the Center for Exhibition Industry Research (CEIR), the answer is a resounding YES. So, we at Adler asked ourselves, who are trade show attendees and what do they expect from an exhibitor? Looking at CEIR’s research is very enlightening.
Many exhibitors fret about whether they are reaching the right audience. CEIR’s research indicates they are, with ...read more