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The secret to effectively incorporating video into your trade show booth is to create content that purposely doesn’t tell the audience everything about your company or product. The video should give them just enough information to want to engage more with your company. The purpose of the video is to catch their eye, pull them into the booth, and to prompt questions.
Who is attending the trade show? Are they engineers, CEO’s, techies, doctors, etc.? Different types of videos will speak to the different audiences. The style of video will depend on your product or service. An animated infographic might be good for software-based products, whereas, real life footage of your product in action will be great for products like car parts or ...read more