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Most businesses and organizations put a lot of effort into standing out from the crowd. Whether competing for customers, donors, partners, etc., finding something to differentiate yourself is essential. Attention-grabbing signage and graphics are one way to catch and hold attention.
Have you ever witnessed how much time and effort interior decorators put into creating the perfect lighting, whether in a restaurant, shopping space, hospital, or home environment? This is because human brains are programmed to respond to light in specific ways. Light can be used to grab attention, set the mood, and either calm or excite people. For this reason, using lighting in your graphics and signage is a proven way to attract others.
Lighting is helpful for making something stand out because as ...read more