Exhibiting on a Budget
Budget cuts donít have to mean a lesser presence at a trade show or conference. Hereís how you can maintain a strong presence and engage visitors on a budget.
for the Same Price
Be sure to check into speaking opportunities well in advance of the event. Speakers are generally booked months ahead and slots close quickly. If there are not any slots left for speakers, ask if your expert can be booked for the following yearís event. If your company is chosen to speak at an event, be sure to notify your clients and prospects through e-mail, press releases or direct mail. This will not only encourage their attendance at the event, but will send a strong message that you are industry leaders.
You can also inquire with the showís
organizers about other opportunities to get in front of attendees. There
are often side events and activities that take place at various times
throughout the conference that may present additional face-to-face
opportunities with prospects.
Rental displays are a great, cost-effective option for exhibitors that donít necessarily exhibit enough to warrant the purchase of a display, or those who may want to change the size and style of their display on a regular basis. If youíre considering the economics of a rental vs. a purchase, you can determine which would benefit you more by multiplying the number of days you intend to use the display times the cost of renting per day. Then multiply that number by the number of years you intent to use the display.
For example, if you determine that you would use a specific standard 10-foot display for 3 consecutive exhibiting years, and you exhibit twice each year for 3 days at a time, and your rental cost is $500 per day, you calculation would be as follows:
2 (times exhibiting each year) x 3 (consecutive days) = 6 (exhibiting days per year) x 3 (consecutive years) = 18 (exhibit days) x $500 (per day) = $9,000 vs. a purchase price of $10,500.
Note: this equation does not take any
storage costs or the cost to produce graphics into consideration. You
may need to factor those additional amounts in as well.
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