 |
|
|
|
|
Does Size Matter Show Flow | Comfortable Space | Staffing When it comes to trade show displays, size does matter, but bigger is not always better! The size of your display depends on the amount of space you have committed to at the show, and whether it is an island space or an inline space. It also depends on your target audience and your trade show goals and budgets. When laying out your booth design, carefully examine your spot on the show floor plan. Depending on your location (on an isle, near an entrance, near food, etc.) you can determine the ideal “flow” – that is how you would like show attendees to move through your booth. A good display takes foot traffic from any direction, invites it in, and moves it along in a comfortable way. Be careful not to over-crowd your booth with too much product, too much literature, or an overwhelming display. Show goers have limited time to take it all in, and most don’t like to be weighed down with too much information or too much “stuff”. Over-crowded booths inhibit a good show flow, too, and may cause people to skip your booth in favor of another that is less cramped. The number of people working at your trade show exhibit depends on how much space you have. The following is a good rule of thumb: 2 booth staffers for the first 10' of booth space + 1 staffer for each additional 10' of space. That equation would work like this: 10'x10' space = 2 staff people 10'x20' space = 3 staff people 20'x20' space = 4 staff people 20'x30' space = 5 staff people A common mistake is over-staffing your booth, which will intimidate visitors. People are more likely to stop and explore your booth when they are free to look around without being “pounced on" by staff.
|
||
|
|
|||
|
You are receiving this
e-mail because you are a client of, or have asked to receive
information |
