Creating Winning Displays

Display Planning Checklist

Does Size Matter?

Exploring New Product Innovations

Top 5 Display Design Tips

1. Communicate.

You've done a lot of up-front research to determine your target audience, your marketing message, and the products that you'd like to use. Now you need to communicate these with the designer! Event items that you might think insignificant can be helpful to your designer. Your designer should also be in close contact with your display vendor to be sure that what they design meets the appropriate graphic standards for the display products you are using.

2. Simplify.

A common mistake among exhibitors is trying to cram too much information onto a display booth. Too many graphics, too many messages, or just too much "stuff" in general can be overwhelming and confusing to booth visitors. Booth visitors should be able to understand your products and services within the first few seconds of visiting your booth. Keeping visuals, messages and literature to a minimum will help visitors understand what you do quickly, which will help ensure that they remember you back at the office.

3. Use High Quality Graphic Elements.

Nothing can be more disheartening to a trade show exhibitor than spending loads of time and money on a display, only to show up at the event and see a competitor using the same imaging in their booth! When choosing graphic elements, try to find unique photography, or have your designer develop elements that are one-of-a-kind for your booth. Make sure that the photos and graphics used are high resolution, clear and colorful so that when blown up to booth size, they hold up.

4. Use Signage to Attract, Direct.

Not only can good signage capture the attention of passers by, but it can be used to help direct booth visitors to particular areas of interest as well. Banner stands and tabletop signage can mark areas of interest and can visually support your overall theme or message.

5. Stand Out from the Crowd.

The show floor can often times seem like a sea of companies who all do the same thing. So how do you get people into your booth vs. Joe's booth across the isle? Your display design should be well laid out, have a clear message, and should attract show goers attention from a distance. The use of overhead signage, backlit graphics, or tall display elements such as trusses can all help you attract the attention of those walking the isles. Movement is another way to attract attention. Hands-on demonstrations, multimedia presentations, and moving signage are great ways to attract attention from far away. Your display vendor will be able to show you what options are available.