Exhibiting at a trade show can be a great experience. But, in order to be successful, you must have a plan. As we have said before, no successful trade show vendor has ever just “winged it.” Luckily for you, we at Adler Display have several tips to help make your trade show booth a success.

Trade Show Tips

• Set Trade Show Goals: The first step in planning your next trade show is to take some time to think about WHY you are exhibiting and set some realistic goals for the show’s outcome.
• Your Trade Show Tool Kit: There are certain items that no trade show booth should be without, like pens, paper, scissors, and much more. For a full list of items, check out our Trade Show Tool Kit Checklist.
• Avoid Glossy Paper: Avoid glossy signs and glossy paper. The lights at the trade show will reflect off of these items, causing glare. So remember, matte is better- that’s a big one.
• Maximizing your Space: Be aware of your space and ensure that your displays fit appropriately. Also be sure you have enough space for computer towers that both hide and provide cooling if you are using monitors.
• Power Cord Management: Where are the outlets located? How many outlets are there? Will you need extension cords?
• Booth Staffing: A common mistake is over-staffing your booth, which will intimidate visitors. The basic equation is as follows: 2 booth staffers for the first 10′ of booth space + 1 staffer for each additional 10′ of space.
• An Eye Catching Display: No matter what type of trade show display you choose, one of our Adler Display trade show display project managers will make sure it’s done on time and on budget. From quick and easy banner stands to large and complex custom island displays, Adler Display has the trade show display staff and experience to create your ideal trade show display.
• Business Cards / Giveaways: First of all, business cards are a must for networking. Secondly, a great giveaway can really attract prospects to your booth. Choose items that can be used for an extended period of time. Some tried and true favorites are pens and pencils, post-it notes, calendars, calculators, mouse pads, and computer screen cleaners.
• Gather Leads: The key to obtaining leads starts with a good Lead Retrieval System.
• The Follow Up: Okay, your trade show is over. Now what? Well, now the real work begins. Don’t let your leads fall into the Sales Lead Black Hole, where 80% of trade show leads inevitably wind up. It is time to take advantage if those trade show leads / sales leads!

If you would like to learn more about Trade Show Success, or if you would like to know what Adler Display can do for you, please contact us by calling 410-281-1200 or visit AdlerDisplay.com.

About Adler Display:

Adler Display is a nationally recognized innovative leader in visual communications through trade show displays, custom display environments, presentation graphics and signage. Headquartered in Baltimore, Maryland since 1939, Adler Display provides custom display environments and trade show displays nationally.

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