Exhibiting at a trade show can be a rather pricey experience, with new expenses popping up at every turn. And while you cannot plan for every expense, you can get a good idea of your budget by working ahead of time to plan for all of the details.

Trade Show Planning

1. Choosing a Trade Show: Before choosing to attend the same old trade show, ask yourself the following questions:

•     Do we still hit our target?

•     Are they still financially feasible?

•     Do we continue to see tangible results after the show is done?

If the answers to any of those questions is “no”, you need to re-think your involvement there. New trade shows are being added annually, so explore your options and do not fall into a pattern.

2. Set Trade Show Goals: The first step in planning your next trade show is to take some time to think about WHY you are exhibiting and set some realistic goals for the show’s outcome.

•     Branding/Image Building

•     New Product/Service Launch

•     Product Sales/Orders

•     Meet Existing Clients

•     Prospecting/Lead Generation

•     Evaluate Your Competition

With these reasons for exhibiting in mind, sit down and write out your goals for the show. Your goals should be realistic and quantifiable.

3. Choosing Trade Show Displays: Trade show displays can provide visual impact — something that will stop a trade show prospect in their tracks. We offer a wide range of trade show displays from banner stands and tabletop displays to ultra-large 40×60 displays and larger. Our experts can show you a number of ideas for:

•      Trade show displays

•      Banner stands

•      Tabletop displays

•      Fabric pop-up displays

•      10-foot displays

•      Inline displays

•      Island displays

•      Rental displays

•      Kiosks

No matter what type of trade show display you choose, our trade show display project managers will make sure it’s done on time and on budget. From quick and easy banner stands to large and complex custom island displays, Adler Display has the trade show display staff and experience to create your ideal trade show display. Adler Display will work with you to design and fabricate a trade show display that meets your marketing and budget needs.

If you have any questions or if you would like to know what Adler Display can do for you, please contact us by calling 410-281-1200 or visit AdlerDisplay.com.

About Adler Display:

Adler Display is a nationally recognized innovative leader in visual communications through trade show displays, custom display environments, presentation graphics and signage. Headquartered in Baltimore, Maryland since 1939, Adler Display provides custom display environments and trade show displays nationally.

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