About the DuPont Nature Center

Each year horseshoe crabs gather along the Slaughter Beach shoreline, driven by the urge to mate. This incredible phenomenon attracts migratory shore birds, which have traveled from as far as South Africa to feed on the horseshoe crab eggs.

The DuPont Nature Center is centered on this one-of-a-kind natural phenomenon, which Adler Display was honored to help the DuPont Nature Center capture by providing engaging and interactive displays.

Nature Center Displays from Adler Display

Nature center displays from Adler Display bring the outside in to educate and engage visitors of all ages. From interpretive displays to touch screen displays, Adler Display’s nature center displays are highly interactive and creative.

Adler Display has created a variety of different types of nature center displays in the mid-Atlantic region including the DuPont Nature Center in Delaware, the Deep Creek Discovery Center, Oregon Ridge Nature Center, Cunningham Falls Nature Center and Sideling Hill Interpretive Center.

If you have any questions about The DuPont Nature Center, Nature Center Displays, or if you would like to know what Adler Display can do for you, please contact us by calling 410-281-1200 or visit AdlerDisplay.com.

About Adler Display:

Adler Display is a nationally recognized innovative leader in visual communications through trade show displays, custom display environments, presentation graphics and signage. Headquartered in Baltimore, Maryland since 1939, Adler Display provides custom display environments and trade show displays nationally.

You can also follow Adler Display on Facebook, Twitter, LinkedIn, and Google+.

Tips for Lead Generation Follow Up

Organize & Prioritize: Take a few minutes to evaluate your priorities and organize them for follow-up. Remember, your current clients should always come before prospects. Don’t ignore you current clients to go after a sales lead.

Sort Through the Sales Leads: Follow up with your most promising sales leads right away! Your hot leads should be followed up (by phone unless they have requested otherwise) within one or two days of show close.

• Hot Leads: Your best bet is to re-connect by phone. Re-qualify the lead, gauge the interest level, and rank the probability of a sale.
• Warm and Cold Leads: Only after addressing your hot leads should you worry about your warm or cold leads. They are still potential clients! Follow-up with them within one week of the show, either by phone, mail or e-mail. Keep them in your system and stay in touch with them throughout the year.

Follow-Up Your Follow-Up: Your initial follow up is most likely the first time your potential client will hear from you, but it should by no means be the last. If you have time, continue to work leads until they pan out. Do not give up on a hot lead because they declined to take immediate action. Add them to your mailing list, your e-mail list, your holiday cards list – whatever means of consistent communication your company does. Even though these prospects have not purchased yet, they should still be considered good potential clients.

So what are you waiting for? Start following up with those trade show leads!

If you have any questions about Lead Generation Follow-Up and Trade Show ROI or if you would like to know what Adler Display can do for you, please contact us by calling 410-281-1200 or visit AdlerDisplay.com.

About Adler Display:

Adler Display is a nationally recognized innovative leader in visual communications through trade show displays, custom display environments, presentation graphics and signage. Headquartered in Baltimore, Maryland since 1939, Adler Display provides custom display environments and trade show displays nationally.

You can also follow Adler Display on Facebook, Twitter, LinkedIn, and Google+.

To bring this dream to life, those involved hired Howard Adler and Adler Display to design and create the park and its themed displays. This included:

• The creation of dozens of larger-than-life animals and characters.
• The creation of the park centerpiece, a cowboy riding high on his trusty stallion, placed at the main entrance. This display remains in its orginal place to this day, serving as a nostalgic reminder of the park’s rich history.

“I remember when my dad used to take us there (Frontier Town),” said Howard’s son, Ron Adler, the current owner of Adler Display. “Today it’s just like I remember, but it seemed so much bigger when I was little.”

"C'mon down folks"... to our replica western town circa 1860 situated alongside of Frontier Town Campground and only 5 minutes from Ocean City, Maryland. Git yerself ready for a trip back into America's Wild West with all its purdy nostalgia and tons of colorful characters! Return with us to them days of yesteryear and live a day in the life of a rootin' tootin' cowboy, an earth-poundin' Indian Chief or a high steppin' Can Can gal. Browse 'bout the quaint western gift shops, chow down in the town's eateries or jus' rest yer doggies a spell and let the youngins romp 'round while you lose yerself in the thick atmosphere of the Ol' West. http://www.frontiertown.com/western-theme-park/

We at Adler Display are proud to have been a part of the park’s creation and thank those who have taken such good care of our original displays over these past 50 years!

“Every time I visit, I am happy to see that much of my dad’s work is still being enjoyed,” said Ron Adler.

If you have any questions about Frontier Town or if you would like to know what Adler Display can do for you, please contact us by calling 410-281-1200 or visit AdlerDisplay.com.

About Adler Display:

Adler Display is a nationally recognized innovative leader in visual communications through trade show displays, custom display environments, presentation graphics and signage. Headquartered in Baltimore, Maryland since 1939, Adler Display provides custom display environments and trade show displays nationally.

You can also follow Adler Display on Facebook, Twitter, LinkedIn, and Google+.

1. A plan
2. A plan
3. A plan

No successful trade show vendor has ever “winged it.” Luckily, we at Adler Display have several tips on trade show planning for success, from getting your booth there to booth staffing to the return trip home.

Booth Set Up

Be sure to allow yourself plenty of time to set up, because you may find that you are missing an item or two or that a light bulb has burned out. And you need time to make any unexpected changes / repairs.

Booth Staffing

A common mistake is over-staffing your booth. So try to stick with the following formula:

2 booth staffers for the first 10′ of booth space + 1 staffer for each additional 10′ of space. That equation would work like this:

• 10×10 space = 2 staff people
• 10×20 space = 3 staff people
• 20×20 space = 4 staff people
• 20×30 space = 5 staff people

Attracting People to your Booth – Trade Show Displays from Adler Display

No matter what type of trade show display you choose, one of our Adler Display trade show display project managers will make sure it’s done on time and on budget. From quick and easy banner stands to large and complex custom island displays, Adler Display has the trade show display staff and experience to create your ideal trade show display. Adler Display will work with you to design and fabricate a trade show display that meets your marketing and budget needs.

Generating Leads

You attend trade shows for one reason, to generate leads and thus business. The key to obtaining leads that can be turned into sales calls (and subsequently sales) starts with a good Lead Retrieval System. Most trade shows make good lead retrieval systems available to exhibitors at a very reasonable rate. These systems generally scan an attendee’s badge or card, log the information into a database, and print a hard copy. What they do not do, however, is electronically log additional information that your booth staff may gain in a conversation.

A good way to make the electronic information valuable is to review the hard copy printout while your visitor is in the booth, and use it to make any notes about your conversation that will be helpful in the follow-up phase. Be sure to write legibly…back at the office you may not remember your conversation!

Good Luck!

If you have any questions about Trade Shows or Trade Show Displays or if you would like to know what Adler Display can do for you, please contact us by calling 410-281-1200 or visit AdlerDisplay.com.

About Adler Display:

Adler Display is a nationally recognized innovative leader in visual communications through trade show displays, custom display environments, presentation graphics and signage. Headquartered in Baltimore, Maryland since 1939, Adler Display provides custom display environments and trade show displays nationally.

You can also follow Adler Display on Facebook, Twitter, LinkedIn, and Google+.

Adler Recognition Displays: Recognition displays from Adler Display showcase people and contributions to places like hospitals, schools and houses of worship. Adler Display has created a wide variety of recognition displays from interactive displays on plasma screens to etched glass and metal, photographic and hand-carved wood. Give recognition to those who deserve it with a high quality recognition display from Adler Display.

Adler Hospital Displays: Adler Display has worked with many hospitals to create exciting and lasting hospital displays and visuals, from photographic wall murals and edge-lit etched glass signage to custom showcases, donor walls, lobby displays and exhibits.

Adler Display has the expertise, creativity and experience to create recognition and hospital displays that meet both your needs and your budget.

If you have any questions about Recognition Displays or Hospital Displays or if you would like to know what Adler Display can do for you, please contact us by calling 410-281-1200 or visit AdlerDisplay.com.

About Adler Display:

Adler Display is a nationally recognized innovative leader in visual communications through trade show displays, custom display environments, presentation graphics and signage. Headquartered in Baltimore, Maryland since 1939, Adler Display provides custom display environments and trade show displays nationally.

You can also follow Adler Display on Facebook, Twitter, LinkedIn, and Google+.

Luckily for you, we at Adler Display have provided our Top 6 Display Design Tips to get you started.

1. Communicate: Once you have determined you target audience, you need to determine how to effectively communicate to that audience.
2. Simplify: Many exhibitors try to cram too much information onto their trade show displays. Too many graphics, too many messages, or just too much “stuff” in general can be overwhelming and confusing to booth visitors. Try to keep visuals, messages and literature to a minimum. This will help visitors understand what you do quickly, which will help ensure that they remember you back at the office.
3. High Quality Graphics: Using a stock photo can be a bad idea. After all, nothing can be more disheartening to a trade show exhibitor than seeing a competitor using the same imaging in their booth! So try to use only high quality, unique images.
4. Signage to Attract and Direct: Not only can good signage capture the attention of passers by, but it can be used to help direct booth visitors to particular areas of interest as well.
5. Stand Out: How do you attract people to your booth? Your trade show display, that’s how! Your display design should be well laid out, have a clear message, and should attract show goers attention from a distance.
6. Trust Adler Display: As always, the pro’s at Adler Display are here to help with all of your display needs. We offer a wide range of trade show displays from banner stands and tabletop displays to ultra-large 40×60 displays and larger. No matter what type of trade show display you choose, our trade show display project managers will make sure it’s done on time and on budget. From quick and easy banner stands to large and complex custom island displays, Adler Display has the trade show display staff and experience to create your ideal trade show display. Adler Display will work with you to design and fabricate a trade show display that meets your marketing and budget needs.

If you have any questions about Trade Show Displays or if you would like to know what Adler Display can do for you, please contact us by calling 410-281-1200 or visit AdlerDisplay.com.

About Adler Display:

Adler Display is a nationally recognized innovative leader in visual communications through trade show displays, custom display environments, presentation graphics and signage. Headquartered in Baltimore, Maryland since 1939, Adler Display provides custom display environments and trade show displays nationally.

You can also follow Adler Display on Facebook, Twitter, LinkedIn, and Google+.

That is why the Benjamin Banneker Historical Park & Museum approached Adler Display about creating several unique exhibits, including cabin & furniture replicas, climate controlled display cases, a conference center and more.

The Museum debuted its new Adler-designed exhibit hall in June 2006.

About the Benjamin Banneker Historical Park & Museum

The Benjamin Banneker Historical Park & Museum, which encompasses 142-acres in Oella, dates back to the 17^th century. This national landmark site was the farmstead of the original Banneker family, and the 142-acre park is dedicated to preserving the legacy of Benjamin Banneker, who achieved national notoriety as the first African American Man of Science, a self-taught mathematician and astronomer and

The Banneker Historical Park and Museum preserves the cultural and natural history of the colonial era by offering special programs in colonial history and extensive environmental conservation, particularly for American native plants.

Within the site can be found many trails, including conservation paths and the historic No. 9 Trolley Line Trail. The museum presents changing exhibitions in history, art, culture, and science, and a constant one on the life of Benjamin Banneker. In addition to the museum, the park also features a newly restored 19th century farmhouse.

Museum Displays by Adler

Adler Display has created museum displays for some of the finest galleries, museums, and nature centers in the country. You can see our work in places like the Babe Ruth Museum, the Ocean City Lifesaving Station Museum, the Walters Art Gallery, the Oregon Ridge Nature Center, the Deep Creek Discovery Center, the National Aquarium in Baltimore and more.

If you have any questions about the project described above or if you would like to know what Adler Display can do for you, please contact us by calling 410-281-1200 or visit AdlerDisplay.com.

About Adler Display:

Adler Display is a nationally recognized innovative leader in visual communications through trade show displays, custom display environments, presentation graphics and signage. Headquartered in Baltimore, Maryland since 1939, Adler Display provides custom display environments and trade show displays nationally.

You can also follow Adler Display on Facebook, Twitter, LinkedIn, and Google+.

The Enchanted Forest

Story Book Land Where Fairy Tales Come True

. . .  Route 40 Near Baltimore, Maryland

The Enchanted Forest – the first amusement park on the East Coast – opened less than a month after the country’s first amusement park, California’s Disneyland.

“Here in the Enchanted Forest, they have recreated all of the nursery rhymes and childhood stories that you remember,” said Jack LesCoulie, Today TV news magazine announcer, as he broadcasted from the park – making it the second amusement park every seen on television.

The Enchanted Forest originally opened as a 20 acres theme park featuring no mechanical rides. Instead, park owner Howard E. Harrison Sr. hoped children would use their imagination to enjoy the make-believe figures that were before their eyes.

“Mr. [Howard E.] Harrison, the owner, asked me to design and build an Enchanted Forest,” said park designer Howard Adler. “So called for we could bring to life and dimension the stories of Mother Goose and nursery rhymes and fairy tales.”

The Enchanted Forest later grew to 52 acres with the addition of new attractions and exhibits.

Important Dates in Adler Display History

1937 – Howard Adler begins Adler Display

1939 – Adler Display moves to Baltimore, Maryland

1955 - The Enchanted Forest Opens in Maryland

1986 – Ron Adler assumes the presidency of Adler Display

Ronald Adler assumed the presidency of Adler Display in 1986. His leadership continues to place the company at the forefront of the display industry, bringing innovative, effective solutions to every customer’s needs.

Since our inception, we at Adler Display have prided ourselves in meeting and exceeding client’s expectations. We maintain the highest standards for quality exhibits including fabrication, materials, and customer service.

If you have any questions or if you would like to know what Adler Display can do for you, please contact us by calling 410-281-1200 or visit AdlerDisplay.com.

About Adler Display:

Adler Display is a nationally recognized innovative leader in visual communications through trade show displays, custom display environments, presentation graphics and signage. Headquartered in Baltimore, Maryland since 1939, Adler Display provides custom display environments and trade show displays nationally.

You can also follow Adler Display on Facebook, Twitter, LinkedIn, and Google+.

Trade Show Planning

1. Choosing a Trade Show: Before choosing to attend the same old trade show, ask yourself the following questions:

•     Do we still hit our target?

•     Are they still financially feasible?

•     Do we continue to see tangible results after the show is done?

If the answers to any of those questions is “no”, you need to re-think your involvement there. New trade shows are being added annually, so explore your options and do not fall into a pattern.

2. Set Trade Show Goals: The first step in planning your next trade show is to take some time to think about WHY you are exhibiting and set some realistic goals for the show’s outcome.

•     Branding/Image Building

•     New Product/Service Launch

•     Product Sales/Orders

•     Meet Existing Clients

•     Prospecting/Lead Generation

•     Evaluate Your Competition

With these reasons for exhibiting in mind, sit down and write out your goals for the show. Your goals should be realistic and quantifiable.

3. Choosing Trade Show Displays: Trade show displays can provide visual impact — something that will stop a trade show prospect in their tracks. We offer a wide range of trade show displays from banner stands and tabletop displays to ultra-large 40×60 displays and larger. Our experts can show you a number of ideas for:

•      Trade show displays

•      Banner stands

•      Tabletop displays

•      Fabric pop-up displays

•      10-foot displays

•      Inline displays

•      Island displays

•      Rental displays

•      Kiosks

No matter what type of trade show display you choose, our trade show display project managers will make sure it’s done on time and on budget. From quick and easy banner stands to large and complex custom island displays, Adler Display has the trade show display staff and experience to create your ideal trade show display. Adler Display will work with you to design and fabricate a trade show display that meets your marketing and budget needs.

If you have any questions or if you would like to know what Adler Display can do for you, please contact us by calling 410-281-1200 or visit AdlerDisplay.com.

About Adler Display:

Adler Display is a nationally recognized innovative leader in visual communications through trade show displays, custom display environments, presentation graphics and signage. Headquartered in Baltimore, Maryland since 1939, Adler Display provides custom display environments and trade show displays nationally.

You can also follow Adler Display on Facebook, Twitter, LinkedIn, and Google+.

The challenge was not an easy one, but, of course, Adler Display was up to the challenge!

In order to visually bridge the gap between the Senate building’s black and white gallery and the rich woods and colors of the Mount St. Mary’s natural palette, Adler Display’s design team added contemporary accents of aluminum and acrylic to the displays. Furthermore, to protect the integrity of the public space, Adler fabricated wall panels around the existing ceiling track, leaving the wall surfaces intact.

The experts at Adler Display understand the importance of our country’s historic buildings. With over 30 years experience in creating historic building displays, you can be assured that we will respect the integrity and materiality of your historic building. We identify, respect and work within the delicate fabric of historic buildings and we can help you bring the history of a historic building to life, educate guests and work to bring art, artifacts, and information to the forefront. The superior design team at Adler Display can create stunning and impactful historic building displays for you no matter what your unique challenges may be.

Adler Display has created informational and inspiring historic building displays for a variety of properties listed on The National Register for Historic Preservation.

If you have any questions about the project described above or if you would like to know what Adler Display can do for you, please contact us by calling 410-281-1200 or visit AdlerDisplay.com.

About Adler Display:

Adler Display is a nationally recognized innovative leader in visual communications through trade show displays, custom display environments, presentation graphics and signage. Headquartered in Baltimore, Maryland since 1939, Adler Display provides custom display environments and trade show displays nationally.

You can also follow Adler Display on Facebook, Twitter, LinkedIn, and Google+.