Archive for the ‘Trade Show Planning’ Category

Trade Show Displays from Adler Display: The Most Bang for your Buck

Friday, September 28th, 2012

In today’s economy, businesses have to make the most out of each and every dollar they spend. That is why we at Adler Display have made it our mission to help you stretch your advertising budget. How? By offering you trade show displays that are only of the highest quality, but that are also incredibly affordable.

Adler Display vs. the Competition

Of course you can go with one of those online “budget” display companies that offer inexpensive trade show displays. And heck, you may save a few dollars. But only Adler Display offers trade show displays that are both cost-effective and high quality.

The need to separate your company from the pack, while not breaking the bank, is crucial. However, quality should never be compromised. Adler Display will help with concept, design and fabrication at our on-site workshop thus insuring the highest quality display for your advertising dollar.

As a leader in the trade show industry since 1936, Adler Display is well aware of the importance of high quality workmanship. We specialize in the design and fabrication of trade show displays of all shapes and sizes, including:

 

At Adler Display, we work with you every step of the way and may even provide you with a more cost-effective, less expensive alternative to last minute changes.

If you would like to learn more about Trade Show Displays, or if you would like to know what Adler Display can do for you, please contact us by calling 410-281-1200 or visit AdlerDisplay.com.

No matter what type of trade show display you choose, our trade show display project managers will make sure it’s done on time and on budget. From quick and easy banner stands to large and complex custom island displays, Adler Display has the trade show display staff and experience to create your ideal trade show display.

You can also follow Adler Display on Facebook, Twitter, LinkedIn, and Google+.

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5 Keys to Trade Show Success

Tuesday, July 31st, 2012

When it comes to exhibiting at a trade show, devising a well-thought out plan could be the difference between a wasted afternoon and a successful experience. Below you will find helpful tips on planning and things to do before, during and after the show.

5 Keys to Trade Show Success

  1. Choose the right shows: Do the research. Just attending a trade show is not the goal. You want to be sure you attend a trade show that will give you the opportunity to get to your target market.
  2. Set trade show goals: Make sure you set a specific group of goals for the trade show and be sure that everyone on your team has the SAME goals. These could include: branding, networking, new product or service introduction, prospecting, and more.
  3. Have a trade show tool kit: Consider certain items that you will need to help things run as smooth as possible. Try to anticipate needs, like extension cords, extra business cards, writing materials, extra space for items returning with you.
  4. Trade show booth staff training: Have a pre-show meeting to go over rules, presentation, scenarios, and etiquette. And make sure to not overstaff. The basic equation is as follows: 2 booth staffers for the first 10′ of booth space + 1 staffer for each additional 10′ of space.
  5. Post Show debrief: Have a quick debrief after each day of the show to organize leads efficiently. Then, when the show is completed, conduct a more comprehensive debrief to evaluate your experience and set follow up goals. Most importantly, don’t let the leads fall into the SLBH (the sales lead black hole). Hot leads should be contacted one to two days of show close.

If you need additional help with your next show, contact the display experts at Adler Display

If you would like to learn more about Trade Show Success, or if you would like to know what Adler Display can do for you, please contact us by calling 410-281-1200 or visit AdlerDisplay.com.

About Adler Display:

Adler Display is a nationally recognized innovative leader in visual communications through trade show displays, custom display environments, presentation graphics and signage. Headquartered in Baltimore, Maryland since 1939, Adler Display provides custom display environments and trade show displays nationally.

You can also follow Adler Display on Facebook, Twitter, LinkedIn, and Google+.

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Trade Show Tips and Tricks to make your Booth a Success!

Tuesday, July 3rd, 2012

Exhibiting at a trade show can be a great experience. But, in order to be successful, you must have a plan. As we have said before, no successful trade show vendor has ever just “winged it.” Luckily for you, we at Adler Display have several tips to help make your trade show booth a success.

Trade Show Tips

  • Set Trade Show Goals: The first step in planning your next trade show is to take some time to think about WHY you are exhibiting and set some realistic goals for the show’s outcome.
  • Your Trade Show Tool Kit: There are certain items that no trade show booth should be without, like pens, paper, scissors, and much more. For a full list of items, check out our Trade Show Tool Kit Checklist.
  • Avoid Glossy Paper: Avoid glossy signs and glossy paper. The lights at the trade show will reflect off of these items, causing glare. So remember, matte is better- that’s a big one.
  • Maximizing your Space: Be aware of your space and ensure that your displays fit appropriately. Also be sure you have enough space for computer towers that both hide and provide cooling if you are using monitors.
  • Power Cord Management: Where are the outlets located? How many outlets are there? Will you need extension cords?
  • Booth Staffing: A common mistake is over-staffing your booth, which will intimidate visitors. The basic equation is as follows: 2 booth staffers for the first 10′ of booth space + 1 staffer for each additional 10′ of space.
  • An Eye Catching Display: No matter what type of trade show display you choose, one of our Adler Display trade show display project managers will make sure it’s done on time and on budget. From quick and easy banner stands to large and complex custom island displays, Adler Display has the trade show display staff and experience to create your ideal trade show display.
  • Business Cards / Giveaways: First of all, business cards are a must for networking. Secondly, a great giveaway can really attract prospects to your booth. Choose items that can be used for an extended period of time. Some tried and true favorites are pens and pencils, post-it notes, calendars, calculators, mouse pads, and computer screen cleaners.
  • Gather Leads: The key to obtaining leads starts with a good Lead Retrieval System.
  • The Follow Up: Okay, your trade show is over. Now what? Well, now the real work begins. Don’t let your leads fall into the Sales Lead Black Hole, where 80% of trade show leads inevitably wind up. It is time to take advantage if those trade show leads / sales leads!

If you would like to learn more about Trade Show Success, or if you would like to know what Adler Display can do for you, please contact us by calling 410-281-1200 or visit AdlerDisplay.com.

About Adler Display:

Adler Display is a nationally recognized innovative leader in visual communications through trade show displays, custom display environments, presentation graphics and signage. Headquartered in Baltimore, Maryland since 1939, Adler Display provides custom display environments and trade show displays nationally.

You can also follow Adler Display on Facebook, Twitter, LinkedIn, and Google+.

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Trade Show Displays: Tabletop Fabric Displays from Adler Display

Thursday, June 7th, 2012

At trade shows, it is important to represent your brand in the most effective way possible, drawing attention and, most importantly, attracting prospects. One of the easiest and most cost-effective ways to do this is with a well-designed trade show display. For this reason, Adler Display offers versatile tabletop displays, coming in a wide range of styles to fit any budget.

Adler Display | Tabletop Pop-Up Fabric Display Setup | Product Brand Development

Adler Display’s tabletop pop-up fabric displays are incredibly lightweight and easy to assemble. Many of fabric pop-up displays can be easily transported in a shoulder bag and opened in less than one minute. What could be easier?

These stunning displays come in dozens of different fabric pop-up variations for dramatic visual effects. Fabric pop-up can be changed and updated easily and for far less than the cost of traditional vinyl display panels.

Adler Display’s tabletop displays experts will help design a tabletop display that is right for you!

If you would like to learn more about the Tabletop Pop-Up Fabric Trade Show Displays, or if you would like to know what Adler Display can do for you, please contact us by calling 410-281-1200 or visit AdlerDisplay.com.

About Adler Display:

Adler Display is a nationally recognized innovative leader in visual communications through trade show displays, custom display environments, presentation graphics and signage. Headquartered in Baltimore, Maryland since 1939, Adler Display provides custom display environments and trade show displays nationally.

You can also follow Adler Display on Facebook, Twitter, LinkedIn, and Google+.

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10-Foot Trade Show Displays from Adler Display :: Visual Communication

Friday, June 1st, 2012

Adler Display trade show displays are custom designed to stop trade show prospects in their tracks. We work with you to design and fabricate a trade show display that meets your marketing and budget needs. At Adler Display, we offer a wide range of trade show displays from banner stands to tabletop displays and 10-foot trade show displays.

10-Foot Trade Show Displays

Our 10-foot tradeshow displays offer the perfect solution for exhibitors on the go. They are not only cost effective, but they are also quick and easy to install. Just take a look at the video below…

Adler Display has a wide range of 10-foot tradeshow displays available for rent or for purchase.

Adler Display’s wide range of trade show displays also include:

No matter what type of trade show display you choose, our trade show display project managers will make sure it’s done on time and on budget. Adler Display has the trade show display staff and experience to create your ideal trade show display.

If you would like to learn more about the 10-Foot Trade Show Displays, or if you would like to know what Adler Display can do for you, please contact us by calling 410-281-1200 or visit AdlerDisplay.com.

About Adler Display:

Adler Display is a nationally recognized innovative leader in visual communications through trade show displays, custom display environments, presentation graphics and signage. Headquartered in Baltimore, Maryland since 1939, Adler Display provides custom display environments and trade show displays nationally.

You can also follow Adler Display on Facebook, Twitter, LinkedIn, and Google+.

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Lead Generation Follow-Up and Trade Show ROI :: Adler Display

Wednesday, May 9th, 2012

Okay, your trade show is over. Now what? Well, now the real work begins. Don’t let your leads fall into the Sales Lead Black Hole, where 80% of trade show leads inevitably wind up. It is time to take advantage if those trade show leads / sales leads!

Tips for Lead Generation Follow Up

Organize & Prioritize: Take a few minutes to evaluate your priorities and organize them for follow-up. Remember, your current clients should always come before prospects. Don’t ignore you current clients to go after a sales lead.

Sort Through the Sales Leads: Follow up with your most promising sales leads right away! Your hot leads should be followed up (by phone unless they have requested otherwise) within one or two days of show close.

  • Hot Leads: Your best bet is to re-connect by phone. Re-qualify the lead, gauge the interest level, and rank the probability of a sale.
  • Warm and Cold Leads: Only after addressing your hot leads should you worry about your warm or cold leads. They are still potential clients! Follow-up with them within one week of the show, either by phone, mail or e-mail. Keep them in your system and stay in touch with them throughout the year.

Follow-Up Your Follow-Up: Your initial follow up is most likely the first time your potential client will hear from you, but it should by no means be the last. If you have time, continue to work leads until they pan out. Do not give up on a hot lead because they declined to take immediate action. Add them to your mailing list, your e-mail list, your holiday cards list – whatever means of consistent communication your company does. Even though these prospects have not purchased yet, they should still be considered good potential clients.

So what are you waiting for? Start following up with those trade show leads!

If you have any questions about Lead Generation Follow-Up and Trade Show ROI or if you would like to know what Adler Display can do for you, please contact us by calling 410-281-1200 or visit AdlerDisplay.com.

About Adler Display:

Adler Display is a nationally recognized innovative leader in visual communications through trade show displays, custom display environments, presentation graphics and signage. Headquartered in Baltimore, Maryland since 1939, Adler Display provides custom display environments and trade show displays nationally.

You can also follow Adler Display on Facebook, Twitter, LinkedIn, and Google+.

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How to get the most from the Trade Show Experience

Friday, April 27th, 2012

To get the most out of your Trade Show Experience, you will need three things.

  1. A plan
  2. A plan
  3. A plan

No successful trade show vendor has ever “winged it.” Luckily, we at Adler Display have several tips on trade show planning for success, from getting your booth there to booth staffing to the return trip home.

Booth Set Up

Be sure to allow yourself plenty of time to set up, because you may find that you are missing an item or two or that a light bulb has burned out. And you need time to make any unexpected changes / repairs.

Booth Staffing

A common mistake is over-staffing your booth. So try to stick with the following formula:

2 booth staffers for the first 10′ of booth space + 1 staffer for each additional 10′ of space. That equation would work like this:

  • 10×10 space = 2 staff people
  • 10×20 space = 3 staff people
  • 20×20 space = 4 staff people
  • 20×30 space = 5 staff people

Attracting People to your Booth – Trade Show Displays from Adler Display

No matter what type of trade show display you choose, one of our Adler Display trade show display project managers will make sure it’s done on time and on budget. From quick and easy banner stands to large and complex custom island displays, Adler Display has the trade show display staff and experience to create your ideal trade show display. Adler Display will work with you to design and fabricate a trade show display that meets your marketing and budget needs.

Generating Leads

You attend trade shows for one reason, to generate leads and thus business. The key to obtaining leads that can be turned into sales calls (and subsequently sales) starts with a good Lead Retrieval System. Most trade shows make good lead retrieval systems available to exhibitors at a very reasonable rate. These systems generally scan an attendee’s badge or card, log the information into a database, and print a hard copy. What they do not do, however, is electronically log additional information that your booth staff may gain in a conversation.

A good way to make the electronic information valuable is to review the hard copy printout while your visitor is in the booth, and use it to make any notes about your conversation that will be helpful in the follow-up phase. Be sure to write legibly…back at the office you may not remember your conversation!

Good Luck!

If you have any questions about Trade Shows or Trade Show Displays or if you would like to know what Adler Display can do for you, please contact us by calling 410-281-1200 or visit AdlerDisplay.com.

About Adler Display:

Adler Display is a nationally recognized innovative leader in visual communications through trade show displays, custom display environments, presentation graphics and signage. Headquartered in Baltimore, Maryland since 1939, Adler Display provides custom display environments and trade show displays nationally.

You can also follow Adler Display on Facebook, Twitter, LinkedIn, and Google+.

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Tips for Creating Winning Trade Show Displays

Friday, April 13th, 2012

When it comes to trade show displays, your options are nearly endless. And new display products are being introduced almost constantly, making it tough to narrow down what display elements are essential for your trade show display.

Luckily for you, we at Adler Display have provided our Top 6 Display Design Tips to get you started.

  1. Communicate: Once you have determined you target audience, you need to determine how to effectively communicate to that audience.
  2. Simplify: Many exhibitors try to cram too much information onto their trade show displays. Too many graphics, too many messages, or just too much “stuff” in general can be overwhelming and confusing to booth visitors. Try to keep visuals, messages and literature to a minimum. This will help visitors understand what you do quickly, which will help ensure that they remember you back at the office.
  3. High Quality Graphics: Using a stock photo can be a bad idea. After all, nothing can be more disheartening to a trade show exhibitor than seeing a competitor using the same imaging in their booth! So try to use only high quality, unique images.
  4. Signage to Attract and Direct: Not only can good signage capture the attention of passers by, but it can be used to help direct booth visitors to particular areas of interest as well.
  5. Stand Out: How do you attract people to your booth? Your trade show display, that’s how! Your display design should be well laid out, have a clear message, and should attract show goers attention from a distance.
  6. Trust Adler Display: As always, the pro’s at Adler Display are here to help with all of your display needs. We offer a wide range of trade show displays from banner stands and tabletop displays to ultra-large 40×60 displays and larger. No matter what type of trade show display you choose, our trade show display project managers will make sure it’s done on time and on budget. From quick and easy banner stands to large and complex custom island displays, Adler Display has the trade show display staff and experience to create your ideal trade show display. Adler Display will work with you to design and fabricate a trade show display that meets your marketing and budget needs.

If you have any questions about Trade Show Displays or if you would like to know what Adler Display can do for you, please contact us by calling 410-281-1200 or visit AdlerDisplay.com.

About Adler Display:

Adler Display is a nationally recognized innovative leader in visual communications through trade show displays, custom display environments, presentation graphics and signage. Headquartered in Baltimore, Maryland since 1939, Adler Display provides custom display environments and trade show displays nationally.

You can also follow Adler Display on Facebook, Twitter, LinkedIn, and Google+.

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Tips for Trade Show Success

Thursday, March 22nd, 2012

Exhibiting at a trade show can be a rather pricey experience, with new expenses popping up at every turn. And while you cannot plan for every expense, you can get a good idea of your budget by working ahead of time to plan for all of the details.

Trade Show Planning

1. Choosing a Trade Show: Before choosing to attend the same old trade show, ask yourself the following questions:

•     Do we still hit our target?

•     Are they still financially feasible?

•     Do we continue to see tangible results after the show is done?

If the answers to any of those questions is “no”, you need to re-think your involvement there. New trade shows are being added annually, so explore your options and do not fall into a pattern.

2. Set Trade Show Goals: The first step in planning your next trade show is to take some time to think about WHY you are exhibiting and set some realistic goals for the show’s outcome.

•     Branding/Image Building

•     New Product/Service Launch

•     Product Sales/Orders

•     Meet Existing Clients

•     Prospecting/Lead Generation

•     Evaluate Your Competition

With these reasons for exhibiting in mind, sit down and write out your goals for the show. Your goals should be realistic and quantifiable.

3. Choosing Trade Show Displays: Trade show displays can provide visual impact — something that will stop a trade show prospect in their tracks. We offer a wide range of trade show displays from banner stands and tabletop displays to ultra-large 40×60 displays and larger. Our experts can show you a number of ideas for:

•      Trade show displays

•      Banner stands

•      Tabletop displays

•      Fabric pop-up displays

•      10-foot displays

•      Inline displays

•      Island displays

•      Rental displays

•      Kiosks

No matter what type of trade show display you choose, our trade show display project managers will make sure it’s done on time and on budget. From quick and easy banner stands to large and complex custom island displays, Adler Display has the trade show display staff and experience to create your ideal trade show display. Adler Display will work with you to design and fabricate a trade show display that meets your marketing and budget needs.

If you have any questions or if you would like to know what Adler Display can do for you, please contact us by calling 410-281-1200 or visit AdlerDisplay.com.

About Adler Display:

Adler Display is a nationally recognized innovative leader in visual communications through trade show displays, custom display environments, presentation graphics and signage. Headquartered in Baltimore, Maryland since 1939, Adler Display provides custom display environments and trade show displays nationally.

You can also follow Adler Display on Facebook, Twitter, LinkedIn, and Google+.

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